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Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

4.8
stars
2,598 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews

RR

Feb 28, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

MB

Aug 2, 2022

G​reat course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.

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By Samia A s

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Jun 8, 2023

Wonderful

By Alaa S A

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Apr 1, 2023

Very Good

By عثمان م

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Feb 16, 2023

عمل رائع

By Jorge A H S

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Jan 21, 2023

Excelente

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Jan 7, 2023

very good

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Nov 29, 2022

excellent

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Aug 23, 2022

very good

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May 28, 2022

very good

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May 25, 2022

very good

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Sep 16, 2021

very good

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Aug 29, 2021

very good

By Khanh H

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Aug 25, 2021

thank you

By Stan L

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Aug 24, 2021

kuku jiao

By Marco G H

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Jul 20, 2021

excellent

By Grecia A Z E

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Jun 26, 2021

increible

By bc200418437 Z U A

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Jun 12, 2021

Loved it!

By Miguel P S

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May 24, 2021

Excellent

By Jalil A

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May 10, 2021

Excellent

By Charulata C W

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Apr 21, 2021

very good

By Nina M

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Feb 16, 2021

excellent

By CHIRAG

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Nov 1, 2020

THANK YOU

By Luciano M S

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Oct 14, 2020

Very good

By JOSIAS R S C

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Nov 1, 2025

exelente

By EMILCE B C

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Jul 11, 2025

Exelente