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Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

4.8
stars
2,598 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews

RR

Feb 28, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

MB

Aug 2, 2022

G​reat course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.

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426 - 450 of 693 Reviews for Fundamentals of Social Media Advertising

By Okpara M I

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Aug 10, 2024

So interesting

By SHAIBU D A

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Aug 17, 2023

Very impactful

By ASIA S

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Aug 1, 2023

I earnt a lot.

By Ali M

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Jul 22, 2023

very beautiful

By Dayron R

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Mar 30, 2023

exelente curso

By Vivek k

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Mar 25, 2023

awesome course

By Ahmed a q a

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Dec 11, 2022

very excellent

By Agha K

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Nov 8, 2022

Great learning

By Sandra T

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Sep 25, 2022

Great course.

By Ms p k

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Apr 22, 2021

Good very good

By Heidi C

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Nov 15, 2020

Great content.

By Esther S L

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Sep 2, 2025

Very explicit

By Muhammad Y

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May 17, 2023

5 star review

By YOUNESS E

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Sep 30, 2022

great course

By Agostino P

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Sep 1, 2022

Fantastic !!!

By nabeel b

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Jul 28, 2022

excellent job

By Maximiliano A S L

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Nov 24, 2021

i learn a lot

By Faseeh U

•

Aug 18, 2021

Great Course!

By Er. R K

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Jul 27, 2021

Best Platform

By youstina E B

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Jun 13, 2021

it was great

By Lilly F

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Apr 4, 2021

Great course!

By Inderjeet K

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Mar 16, 2021

Great content

By Thelmah W K

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Feb 16, 2021

good teachers

By Kyla M M E

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Dec 22, 2020

Great course!

By Jason D

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Dec 5, 2020

Great course!