Chevron Left
Back to Fundamentals of Social Media Advertising

Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

4.8
stars
2,598 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews

RR

Feb 28, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

MB

Aug 2, 2022

G​reat course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.

Filter by:

476 - 500 of 693 Reviews for Fundamentals of Social Media Advertising

By Thiha

•

Oct 11, 2024

very nice.

By Alaa I

•

Jul 29, 2024

great info

By Yuthear T

•

Apr 8, 2023

it is good

By Giovanna C

•

Feb 27, 2023

fantastic!

By SATHEESH A

•

Feb 13, 2023

very good

By Dr D R

•

Oct 31, 2022

very good

By Mustafa E

•

Oct 21, 2022

very good

By Rahul B

•

Jan 29, 2022

Excellent

By Rhodora C

•

Aug 22, 2021

I love it!

By Amilcar J P G

•

Aug 19, 2021

Me encantó

By Timur M

•

May 13, 2021

Thank you!

By Hatem M

•

Oct 26, 2020

good cours

By Lesly j J

•

Dec 30, 2025

very good

By SANTIAGO S S

•

Oct 15, 2025

Muy buena

By Arsenio D M G

•

Aug 12, 2025

EXCELENTE

By John J W

•

Aug 6, 2025

Well done

By OSORIO C F N

•

Aug 4, 2025

Very goo!

By Deleted A

•

Aug 1, 2025

excellent

By Айжан Ж Ә

•

Jul 15, 2025

благодарю

By SAMIRA C T

•

Jul 1, 2025

Es genial

By Dhruv B

•

Apr 18, 2025

Very Nice

By Shermatov X Q o

•

Dec 21, 2024

Good 👍😊

By HAMZA B

•

Jan 22, 2024

very good

By Franco M

•

Oct 17, 2023

Excellent

By Muhammad R (

•

Oct 1, 2023

Excellent