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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,667 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AM

Jul 30, 2023

It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

SS

Jun 11, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

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Sep 28, 2022

best in

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Sep 11, 2022

perfect

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Sep 10, 2022

Great!!

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Aug 16, 2022

Excelent

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Aug 12, 2022

amazing

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Jul 30, 2022

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Jul 22, 2022

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Jun 26, 2022

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Jun 16, 2022

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Jun 12, 2022

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May 25, 2022

love it.

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Nov 2, 2025

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Oct 24, 2025

PERFECT

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Aug 30, 2025

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Aug 24, 2025

Genial.

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Aug 22, 2025

love it

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Aug 17, 2025

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Aug 17, 2025

LILIANA

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Aug 16, 2025

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Jul 21, 2025

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Jul 16, 2025

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Jun 30, 2025

Hermoso

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Jun 3, 2025

perfect