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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,216 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

LH

Feb 18, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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5526 - 5550 of 7,245 Reviews for Foundations of Digital Marketing and E-commerce

By Berliana A

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Oct 16, 2022

Awesome!

By dez k

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Oct 13, 2022

i love it

By MANI K S

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Sep 17, 2022

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Sep 16, 2022

Excellent

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Aug 17, 2022

Very good

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Aug 13, 2022

It's Good

By Adethya B

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Aug 11, 2022

very good

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Aug 9, 2022

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Aug 7, 2022

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Aug 1, 2022

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Aug 1, 2022

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Jun 25, 2022

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Jun 25, 2022

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Jun 19, 2022

Excellent

By Thiago H

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Jun 18, 2022

Perfeito!

By Jawad A

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May 24, 2022

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May 24, 2022

excellent

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Mar 1, 2026

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Jan 23, 2026

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Jan 15, 2026

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By Shaan A

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Dec 9, 2025

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Nov 26, 2025

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