Schedule Social Content

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Schedule Social Content

This course is part of Campaign Execution, SEO & Social Media at Scale Specialization

Instructor: LearningMate

Included with

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1 module

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Build a goal-driven social media calendar and use analytics to refine timing and content for higher engagement and measurable growth.

Details to know

Shareable certificate

Add to your LinkedIn profile

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Build your subject-matter expertise

This course is part of the Campaign Execution, SEO & Social Media at Scale Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

Ready to move beyond random posts and start driving real results? Social Media Strategy: Scheduling & Optimization is an intermediate course designed for marketers and content creators who want to master the art of strategic social media management. This course will teach you to stop guessing and start planning, using data to inform every decision.

You will learn to build a comprehensive, 30-day cross-platform content calendar that's perfectly synchronized with key business events, like a product launch, using methodologies from industry-leading tools like Sprout Social. You'll go beyond surface-level metrics to analyze what truly matters: understanding the key campaign KPIs and understanding the relationship between reach and engagement. Through hands-on assignments and engaging real-world examples from brands like Apple and Marvel, you'll learn to calculate performance ratios, pinpoint opportunities, and revise your posting schedule to achieve a measurable 10% boost in audience engagement. By the end of this course, you'll be equipped to develop, manage, and continuously optimize a social media content strategy that not only builds hype but also delivers quantifiable results.

This module takes learners through the complete workflow of modern social media management. It starts by establishing the importance of a strategic plan, then provides the tools to build a professional content calendar aligned with a product launch. Finally, it dives into the critical process of using platform analytics to evaluate performance and make data-driven adjustments to boost audience engagement.

What's included

3 videos2 readings2 assignments

3 videos Total 24 minutes

The Power of the Plan: Lessons from Apple and Starbucks 6 minutes
Decoding Social Media Analytics: Reach vs. Engagement 6 minutes
Building Your 30-Day Content Calendar 12 minutes

2 readings Total 22 minutes

Anatomy of a Content Calendar and Key Engagement Metrics 10 minutes
From Data to Decision: A Guide to Optimizing Your Posting Cadence 12 minutes

2 assignments Total 50 minutes

Social Media Optimization Plan 40 minutes
Knowledge Check: Core Concepts 10 minutes

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Instructor

LearningMate

210 Courses 10,904 learners

Offered by

Coursera

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.