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Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
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    Emory University

    Generative AI in Marketing

    Skills you'll gain: Generative AI, Customer Engagement, Customer Acquisition Management, Marketing Strategies, Content Creation, ChatGPT, Marketing Effectiveness, Prompt Engineering, Legal Risk, Intellectual Property

    4.6
    Rating, 4.6 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International Marketing Entry and Execution

    Skills you'll gain: Global Marketing, Strategic Marketing, Consumer Behaviour, Target Market, Business-To-Consumer, Marketing Strategies, Innovation, Promotional Strategies, Marketing Channel, Go To Market Strategy, Product Marketing, Market Analysis, Branding, Social Media Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    341 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Multimodal Literacies: Communication and Learning in the Era of Digital Media

    Skills you'll gain: Differentiated Instruction, Teaching, Instructional Strategies, Digital pedagogy, Literacy, Oral Expression, digital literacy, Learning Styles, Media and Communications, Multimedia, Higher Education, Cultural Diversity, Writing, Non-Verbal Communication

    4.7
    Rating, 4.7 out of 5 stars
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    177 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Apoyos y ajustes razonables: inclusión en media y superior

    Skills you'll gain: Disabilities, Student Support and Services, Special Education, Education and Training, Higher Education, Workplace inclusivity, Diversity Equity and Inclusion Initiatives, Diversity Awareness, Academic Advising, Student Engagement, Pedagogy, Learning Styles, Curriculum Development

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Data Analytics Methods for Marketing

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing, Marketing Channel, Marketing Budgets, Customer Insights, Sales Process, Regression Analysis, Forecasting, Data Analysis, Return On Investment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    292 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Marketing and Customer Insights

    Skills you'll gain: Prompt Engineering, Customer Insights, AI Personalization, Big Data, Keyword Research, Performance marketing, Case Studies, Customer Analysis, Google Ads, Responsible AI, Marketing Analytics, Data Presentation, AI Product Strategy, Generative AI, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    194 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Introdução ao Marketing Digital

    Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Digital Advertising, Target Audience, Consumer Behaviour, Marketing Channel, Customer Insights, Integrated Marketing Communications, Brand Awareness

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Career Development for AI Marketing Specialist

    Skills you'll gain: Marketing Strategies, Campaign Management, Marketing, Marketing Analytics, Data Presentation, Marketing Effectiveness, Email Marketing, Google Ads, Pay Per Click Advertising, Marketing Automation, LinkedIn, Google Analytics, Digital Marketing, Search Engine Optimization, Goal Setting, Professional Networking, Social Media Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Marketing Analytics Capstone Project

    Skills you'll gain: Marketing Analytics, Exploratory Data Analysis, Model Evaluation, Business Analysis, Predictive Modeling, Logistic Regression, Analytical Skills, Regression Analysis, Data Analysis, Data Preprocessing, Data Visualization

    4.4
    Rating, 4.4 out of 5 stars
    ·
    30 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Performance Marketing and MultiChannel Campaign Optimization

    Skills you'll gain: Performance marketing, Campaign Management, Pay Per Click Advertising, Google Ads, Paid media, Online Advertising, Advertising Campaigns, Digital Advertising, Marketing Budgets, Content Performance Analysis, Media Buying, Keyword Research, Social Media Campaigns, Marketing Effectiveness, Search Engine Marketing, Marketing Analytics, Performance Analysis, Budget Management, Cost Benefit Analysis, Survey Creation

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    B

    Board Infinity

    Generative AI in Marketing

    Skills you'll gain: Marketing Analytics, Responsible AI, Persona Development, A/B Testing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of London

    Narrative Foundations for Immersive Media and Video Games

    Skills you'll gain: Game Design, User Story, Virtual Reality, Storytelling, Augmented and Virtual Reality (AR/VR), Interactive Design, Persona (User Experience), Storyboarding, Virtual Environment, Experience Design

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular social media marketing courses

  • Generative AI in Marketing: Emory University
  • International Marketing Entry and Execution: Yonsei University
  • Multimodal Literacies: Communication and Learning in the Era of Digital Media : University of Illinois Urbana-Champaign
  • Apoyos y ajustes razonables: inclusión en media y superior: Universidad Nacional Autónoma de México
  • Data Analytics Methods for Marketing: Meta
  • GenAI for Marketing and Customer Insights: Coursera
  • Introdução ao Marketing Digital: Fundação Instituto de Administração
  • Career Development for AI Marketing Specialist: Coursera
  • Marketing Analytics Capstone Project: Emory University
  • Performance Marketing and MultiChannel Campaign Optimization: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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