Digital Marketing Channel Foundations is a practical program built for marketers and business professionals who want reliable, repeatable channel skills—not guesswork. Across short, focused courses, you’ll learn how to plan and run campaign cycles, write and optimize social posts and ads, measure brand awareness with social listening, and build email automation strategies that scale. You’ll also develop foundational SEO tool fluency, connect brand work to business KPIs, and strengthen the communication habits that keep teams aligned. Every course is tool-agnostic and designed to produce real artifacts you can reuse on the job—clear plans, measurable t
Applied Learning Project
You’ll complete a portfolio of job-ready marketing deliverables: a Campaign Lifecycle Status Update with KPIs and optimizations; an optimized organic post and paid ad concept with brand voice and hashtags; a Brand Mention Snapshot using live social listening and sentiment categories; an Email Automation Blueprint with triggers, audience logic, and draft emails; a keyword tool comparison and prioritized SEO audit action plan; a Brand-to-KPI alignment critique; UTM-tagged tracking links for a multi-channel scenario; a Brand Consistency Audit report; a branded Canva tile plus caption; a buyer-journey content map; a social queue management simulation memo; and a crisp, actionable team update.
