Claude AI for Marketing

Grow on your schedule with big savings on Coursera Plus. Save 40% for 3 months.

Claude AI for Marketing

This course is part of Generative AI for Digital Marketing Specialization

Instructor: Anton Voroniuk

Top Instructor

1,568 already enrolled

Included with Learn more

Ask Coursera

7 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

7 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Develop multi-channel marketing strategies and long-form content using Claude’s expansive context window.
Generate brand-consistent copy, automated email sequences, and precise technical prompts for AI imagery.
Audit, edit, and fact-check AI outputs to eliminate generic text while ensuring data privacy and compliance.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Generative AI for Digital Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 7 modules in this course

In this course, you will master the art of AI-driven marketing using Claude, moving far beyond basic prompt engineering to build sophisticated, long-form strategies. You’ll learn to leverage Claude’s massive context window for deep market synthesis, craft high-conversion copy for ads and emails, and scale your brand’s visual identity without losing the human touch.

What makes this course unique is our rigorous focus on the "human-in-the-loop" framework. We don’t just show you how to generate content; we teach you how to audit, edit, and fact-check AI outputs to eliminate the sterile "AI smell" and maintain absolute brand integrity. You will explore advanced techniques in SMM automation, visual prompting for image generation, and the critical nuances of ethical data handling within regulated industries. Whether you are a seasoned marketer looking to turbocharge your workflow or a founder building a brand from scratch, you’ll gain a structured treasure trove of practical frameworks. By the end of this program, you will transform Claude into a strategic partner that understands your brand’s nuances as well as you do, allowing you to execute complex, multi-channel campaigns with unprecedented speed and precision.

This module establishes the foundation of the course by exploring the strategic evolution of AI in marketing and the unique technical advantages of the Claude ecosystem.

What's included

3 videos2 readings1 assignment

Discover how to scale high-quality content production and keyword research while eliminating the "AI-generated" feel through human-centric editing.

What's included

4 videos1 reading1 assignment

4 videosTotal 14 minutes

Defining Brand Voice and Personality in Claude5 minutes
Generating Multi-Format Content Clusters for SEO3 minutes
Writing Blog Posts, Articles, and Website Content with Claude4 minutes
AI-Powered Keyword Research & Content Optimization with Claude3 minutes

1 readingTotal 10 minutes

Avoiding the "AI-Generated" Feel: Editing and Fact-Checking10 minutes

1 assignmentTotal 10 minutes

Test Your Knowledge10 minutes

This module focuses on the psychology of conversion-centric prompting and the technical execution of compliant, performance-oriented paid media campaigns.

What's included

3 videos2 readings1 assignment

3 videosTotal 13 minutes

The Psychology of Conversion-Centric Prompts5 minutes
Creating High-Converting Landing Page Copy with Claude3 minutes
AI-Powered Copywriting for Ads, Emails, and Social Media4 minutes

2 readingsTotal 20 minutes

Compliance & Ad Policy: Claude for Regulated Industries10 minutes
A/B Testing Claude’s Variations against Human Control Groups10 minutes

1 assignmentTotal 10 minutes

Test Your Knowledge10 minutes

Participants will explore how to manage the lead lifecycle through AI-powered automation that maintains a personal, relevant touch at scale.

What's included

4 videos1 reading1 assignment

4 videosTotal 12 minutes

The Lead Nurturing Framework in the Age of AI3 minutes
Crafting Behavior-Based Trigger Emails with Claude3 minutes
Claude for Lead Generation & Nurturing3 minutes
Writing Personalized Email Campaigns with Claude3 minutes

1 readingTotal 10 minutes

Strategies for Improving Open Rates and Engagement Using Claude10 minutes

1 assignmentTotal 10 minutes

Test Your Knowledge10 minutes

This section covers the creation of viral social content and the translation of brand aesthetics into technical prompts for high-fidelity AI-generated imagery.

What's included

4 videos1 reading1 assignment

4 videosTotal 13 minutes

The Dynamics of Viral AI Content4 minutes
Designing a 30-Day Social Media Calendar with Claude4 minutes
Automating Social Media Marketing with Claude Pro3 minutes
Enhancing Creativity with Claude’s AI-Generated Content2 minutes

1 readingTotal 10 minutes

Prompting for Visuals: Image Descriptions and Style Guides10 minutes

1 assignmentTotal 10 minutes

Test Your Knowledge10 minutes

Learners will transition into high-level marketing operations by focusing on secure data workflows, agency-level automation, and the long-term ethics of AI usage.

What's included

2 videos2 readings1 assignment

The final module provides a comprehensive review of the program's key takeaways and evaluates the mastery of Claude AI for professional marketing applications.

What's included

2 videos1 assignment

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Top Instructor

Anton Voroniuk

SkillsBooster Academy

84 Courses61,170 learners

Offered by

SkillsBooster Academy

Explore more from Marketing

Status: Preview
SkillsBooster Academy
Claude Code for Marketers
Course
Status: Free Trial
Coursera
Sales Analysis with Claude
Course
Packt
Claude AI for Creatives - Learn by Building Projects
Course
Status: Free Trial
SkillsBooster Academy
Claude AI Comprehensive Guide
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Break down barriers to learning with big savings
Get Coursera Plus
Start with easy savings for hard-working teams
Save 30% today

Frequently asked questions

To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.