Coursera

Product Strategy in the age of GenAI Specialization

Coursera

Product Strategy in the age of GenAI Specialization

GenAI Product Strategy. Strategic Insights for Market Impact

Phil Gold
Starweaver
Vanesa Robles

Instructors: Phil Gold

Included with Coursera Plus

Get in-depth knowledge of a subject

from 126 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 126 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Utilize GenAI tools to enhance product prototyping and insights.

  • Develop strategic product lifecycle management and planning.

  • Drive business innovation through collaborative leadership and AI integration.

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Taught in English

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Specialization - 10 course series

What you'll learn

  • Create a compelling Vision and Objectives for your product

  • Analyze your product’s environment to fuel your product strategy

  • Identify, define and prioritize your product’s strategic options

Skills you'll gain

Category: Product Strategy
Category: Customer Insights
Category: Goal Setting
Category: Strategic Prioritization
Category: Strategic Decision-Making
Category: Business Strategy
Category: Strategic Thinking
Category: Product Management
Category: Market Analysis
Category: Product Roadmaps
Category: Regulatory Compliance
Category: Market Dynamics
Category: Team Motivation
Category: Competitive Analysis

What you'll learn

  • Describe the product lifecycle stages and strategic actions at each phase.

  • Interpret market data to derive actionable insights for product strategy.

  • Apply principles of collaborative leadership to foster innovation and execution.

  • Build a comprehensive end-to-end product strategy that aligns with market needs and organizational goals.

Skills you'll gain

Category: Communication
Category: Cross-Functional Collaboration
Category: Market Analysis
Category: Product Management
Category: Organizational Leadership
Category: Data-Driven Decision-Making
Category: Innovation
Category: Product Lifecycle Management
Category: Case Studies
Category: Strategic Thinking
Category: Market Data
Category: Product Strategy
Category: Product Marketing

What you'll learn

  • Identify the principles of PLM.

  • Apply the steps for effective PLM implementation.

  • Identify ways to overcome PLM challenges.

  • Apply the integration of PLM with business strategy.

Skills you'll gain

Category: Product Lifecycle Management
Category: Product Improvement
Category: Product Strategy
Category: Change Management
Category: Business Strategy
Category: Competitive Analysis
Category: Strategic Planning
Category: AI Product Strategy
Category: Product Planning
Category: Innovation
Category: Product Management
Category: Project Implementation
Category: Technology Strategies

What you'll learn

  • Develop a Go-to-Market Strategy and analyze the customer journey.

  • Evaluate the tools and techniques utilized when developing a product diagram and decision flow diagram.

  • Apply your knowledge and remember where and when to review and change your concept and how to analyze it effectively.

Skills you'll gain

Category: Product Flow Diagram
Category: Go To Market Strategy
Category: Product Roadmaps
Category: Process Flow Diagrams
Category: Customer Analysis
Category: Product Design
Category: Product Development
Category: User Research
Category: New Product Development
Category: User Feedback
Category: Product Improvement
Category: Analysis
Category: Customer experience strategy (CX)
GenAI for Prototyping Basics

GenAI for Prototyping Basics

Course 5 3 hours

What you'll learn

  • Utilize Generative AI tools for creating prototyping outlines.

  • Designing for functional prototypes using ChatGPT, Canva, and Adobe Firefly.

  • Integrate Generative AI into existing prototyping workflows to enhance productivity and creativity.

Skills you'll gain

Category: ChatGPT
Category: Prompt Engineering
Category: Adobe Firefly
Category: Canva (Software)
Category: Prototyping
Category: Functional Design
Category: Creativity
Category: AI Workflows
Category: Automation
Category: User Experience Design
Category: Mockups
Category: Artificial Intelligence
Category: Wireframing
Category: Generative AI
GenAI for Customer Insights

GenAI for Customer Insights

Course 6 3 hours

What you'll learn

  • Describe the role of Generative AI in transforming customer insights.

  • Use Gen AI to collect and analyze customer feedback.

  • Explain how AI can segment customers and predict trends based on behavior.

  • Apply AI-driven insights to improve customer experience and business strategies.

Skills you'll gain

Category: Generative AI
Category: Customer Insights
Category: User Feedback
Category: Trend Analysis
Category: Business Intelligence
Category: Data-Driven Decision-Making
Category: Customer Data Management
Category: Customer experience strategy (CX)
Category: Artificial Intelligence
Category: Customer Engagement
Category: AI Personalization
Category: Data Analysis
Category: Predictive Analytics
Category: Customer Analysis

What you'll learn

  • Understand Design Thinking principles, emphasizing empathy to gain insights into user perspectives.

  • Apply the Design Thinking process (Empathize, Define, Ideate, Prototype, Test) to solve business challenges effectively.

  • Assess Design Thinking's impact on business transformation, strategizing solutions for common hurdles.

  • Develop prototypes and solutions using Design Thinking, aligning with business needs and assessing viability, desirability, and feasibility.

Skills you'll gain

Category: Empathy
Category: Design Thinking
Category: Ideation
Category: Business Process
Category: Human Centered Design
Category: Creative Problem-Solving
Category: Critical Thinking
Category: Business Transformation
Category: User Feedback
Category: Innovation
Category: Service Design
Category: Creativity
Category: Process Design
Category: User Research

What you'll learn

  • Analyze the importance and levels of business innovation.

  • Apply a model to generate opportunities for business improvements.

  • Implement prototypes strategically while managing resources and embracing failure.

Skills you'll gain

Category: Brainstorming
Category: Innovation
Category: Business Research
Category: Critical Thinking
Category: Business Strategies
Category: Entrepreneurship
Category: New Product Development
Category: Business Strategy
Category: Product Development
Category: Resource Management
Category: Ideation
Category: Design Thinking
Category: Market Opportunities
GenAI for Product R&D Teams

GenAI for Product R&D Teams

Course 9 3 hours

What you'll learn

  • Understand the basics of GenAI and its transformative impact on the product R&D team.

  • Apply Identify key GenAI tools and techniques applicable to product development processes.

  • Explore innovative strategies for integrating GenAI into the R&D lifecycle.

Skills you'll gain

Category: Product Development
Category: Generative AI
Category: Prompt Engineering Tools
Category: Ethical Standards And Conduct
Category: Process Development
Category: Innovation
Category: AI Workflows
Category: Responsible AI
Category: New Product Development
Category: Project Management
Category: AI Product Strategy
Category: AI Enablement
GenAI for Product Managers

GenAI for Product Managers

Course 10 2 hours

What you'll learn

  • Identify the capabilities of GenAI for basic role-specific Product Manager functions.

  • Experiment with GenAI to determine how it can streamline your work as a Product Manager.

  • Deploy strategies to integrate GenAI into product management with human oversight and accountability.

Skills you'll gain

Category: Market Research
Category: Data Ethics
Category: Ideation
Category: Product Management
Category: AI Product Strategy
Category: Product Lifecycle Management
Category: Agile Product Development
Category: Product Automation
Category: Responsible AI
Category: Generative AI
Category: Prototyping
Category: AI Personalization
Category: Market Analysis

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Instructors

Phil Gold
Coursera
9 Courses 25,639 learners
Starweaver
Coursera
539 Courses 983,202 learners
Vanesa Robles
3 Courses 16,188 learners

Offered by

Coursera

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