Coursera

Facebook Content Creator Pro Specialization

Coursera

Facebook Content Creator Pro Specialization

Learn Facebook Marketing from Posts to Profits.

Build your complete Facebook strategy with content creation, community building, and advertising.

Nina Ottaviano
Michael Morgan
Emmanuel Ibekwe

Instructors: Nina Ottaviano

Included with Coursera Plus

Get in-depth knowledge of a subject

from 1,793 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 1,793 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create compelling Facebook content across all formats including posts, videos, and live streams.

  • Build engaged communities and understand the algorithm for maximum organic reach.

  • Master Facebook advertising and monetization features to generate revenue from your presence.

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Taught in English
Recently updated!

March 2026

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Specialization - 20 course series

What you'll learn

  • Develop effective strategies for Facebook content

Skills you'll gain

Category: Content Strategy
Category: Target Audience
Category: Facebook
Category: Performance Analysis
Category: Target Market
Category: Social Media
Category: Customer Insights
Category: Digital Media Strategy
Category: Content Marketing
Category: Content Performance Analysis
Category: Social Media Content
Category: Social Media Strategy

What you'll learn

  • Plan and manage your Facebook content for consistency and impact

Skills you'll gain

Category: Content Management
Category: Facebook
Category: Content Strategy
Category: Social Media Management
Category: Social Media Content
Category: Workflow Management
Category: Drive Engagement
Category: Calendar Management
Category: Social Media
Category: Scheduling
Category: Content Creation
Category: Content Performance Analysis
Category: Google Workspace
Category: Live Streaming

What you'll learn

  • Create engaging content for Facebook with ease

Skills you'll gain

Category: Content Creation
Category: Video Production
Category: Facebook
Category: Design Elements And Principles
Category: Storytelling
Category: Social Media
Category: Prompt Engineering
Category: Video Editing
Category: Writing
Category: Graphic Design
Category: Social Media Content
Category: Drive Engagement
Category: Photo/Video Production and Technology
Category: Photo Editing
Category: Copywriting
Category: AI Product Strategy

What you'll learn

  • Design eye-catching visuals for your Facebook content

Skills you'll gain

Category: Design Elements And Principles
Category: Storytelling
Category: Layout Design
Category: Photo Editing
Category: Design
Category: Graphic and Visual Design
Category: Photography
Category: Content Creation

What you'll learn

  • Create and optimize video content for Facebook Watch

Skills you'll gain

Category: Video Production
Category: Storytelling
Category: Videography
Category: Video Editing
Category: Facebook
Category: Storyboarding
Category: Content Creation

What you'll learn

  • Craft posts that capture attention and encourage interaction on Facebook

Skills you'll gain

Category: Drive Engagement
Category: Content Creation
Category: Storytelling
Category: Social Media
Category: Social Media Campaigns
Category: Business Writing
Category: Writing
Category: Prompt Engineering Tools
Category: Facebook
Category: Social Media Content
Category: Copywriting
Category: AI Product Strategy
Category: Persuasive Communication

What you'll learn

  • Leverage Facebook Live for real-time audience interaction

Skills you'll gain

Category: Live Streaming
Category: Customer Engagement
Category: Social Media Content
Category: Drive Engagement
Category: Social Media
Category: Facebook
Category: Social Media Strategy
Category: Scheduling
Category: Video Production
Category: Technical Support
Category: Content Strategy
Category: Content Development and Management

What you'll learn

  • Demystify Facebook’s algorithm to enhance your reach

Skills you'll gain

Category: Content Performance Analysis
Category: Facebook
Category: Social Media Strategy
Category: Content Creation
Category: Analysis
Category: Drive Engagement
Category: Social Media Content
Category: Social Media

What you'll learn

  • Use analytics to optimize your Facebook strategies and performance

Skills you'll gain

Category: Social Media
Category: Performance Analysis
Category: Analytics
Category: Social Media Marketing
Category: Content Performance Analysis
Category: Social Media Content
Category: Facebook
Category: Trend Analysis
Category: Data Analysis
Category: Driving engagement
Category: Performance Metric
Category: Marketing Analytics
Category: Data-Driven Decision-Making
Category: Social Media Strategy

What you'll learn

  • Optimize your Facebook page for steady growth

Skills you'll gain

Category: Content Strategy
Category: Content Performance Analysis
Category: Facebook
Category: Brand Marketing
Category: Revenue Management
Category: Promotional Strategies
Category: Data-Driven Decision-Making
Category: Social Media Marketing
Category: Analytics
Category: Performance Measurement
Category: Social Media Strategy
Category: Social Media Management
Category: Key Performance Indicators (KPIs)
Category: Online Advertising
Category: Instagram
Category: Social Media Content
Category: Scalability
Category: Marketing Analytics

What you'll learn

  • Grow your Facebook audience and drive engagement

Skills you'll gain

Category: Content Strategy
Category: Drive Engagement
Category: Content Management
Category: Content Creation
Category: Social Media Campaigns
Category: Social Media Management
Category: Facebook
Category: Social Media Content
Category: Community Development
Category: Scheduling
Category: Social Media Marketing
Category: Social Media Strategy
Category: Live Streaming

What you'll learn

  • Build and nurture active communities on Facebook

Skills you'll gain

Category: Content Strategy
Category: Drive Engagement
Category: Community Development
Category: Social Media Management
Category: Discussion Facilitation
Category: Social Media Content
Category: Facebook

What you'll learn

  • Monetize your Facebook content and grow your business

Skills you'll gain

Category: Content Strategy
Category: Business Development
Category: Social Media Marketing
Category: Live Streaming
Category: Target Audience
Category: Goal Setting
Category: New Business Development
Category: Social Media Strategy
Category: Facebook
Category: Social Media Management
Category: Content Marketing

What you'll learn

  • Generate targeted social media content: create personalized social media content tailored to different audience segments.

  • Design visually appealing social media posts: use generative AI to craft engaging visuals that complement their social media posts.

  • Analyze and refine content: measure engagement and adjust their content strategy based on performance data

Skills you'll gain

Category: ChatGPT
Category: Content Strategy
Category: Storytelling
Category: Social Media Content
Category: Content Creation
Category: Social Media Campaigns
Category: Prompt Engineering
Category: Copywriting
Category: Social Media Strategy
Category: Market Research
Category: Content Performance Analysis
Category: Target Audience
Category: Social Media Marketing
Category: Drive Engagement

What you'll learn

  • Develop a new animated social media post using Canva.

  • Utilize the elements tool to create a background for a social media post.

  • Prepare an animated social media post using the text tool in Canva.

Skills you'll gain

Category: Canva (Software)
Category: Animations
Category: Graphic and Visual Design
Category: Collaborative Software
Category: Graphic Design
Category: Social Media
Category: Graphical Tools
Category: Graphics Software
Category: Content Creation
Category: Marketing

What you'll learn

  • Create a Facebook profile and a Facebook business page

  • Learn about the features of your new Facebook business page

  • Learn how to market your small business on social media and communicate with clients

Skills you'll gain

Category: Social Media Marketing
Category: Facebook
Category: Marketing Analytics
Category: Content Marketing
Category: Customer Engagement
Category: Scheduling
Category: Social Media Content
Category: Advertising
Category: Social Media Management
Category: Target Audience
Category: Social Media
Category: Digital Advertising

What you'll learn

  • Create A client profile & Develop an attractive Facebook account.

  • Target and Leverage Facebook groups & their netiquette.

  • Construct an action plan.

Skills you'll gain

Category: Facebook
Category: Drive Engagement
Category: Content Creation
Category: Marketing Planning
Category: Business Marketing
Category: Social Media
Category: Prospecting and Qualification
Category: Persona Development
Category: Target Audience
Category: Marketing
Category: Social Media Marketing
Create a Facebook Business Page

Create a Facebook Business Page

Course 18 2 hours

What you'll learn

  • Create a detailed Facebook page

  • Setup automated responses and automated messages

  • Add another admin to your Facebook page

Skills you'll gain

Category: Instagram
Category: Facebook
Category: Social Media Management
Category: Marketing Automation
Category: Social Media
Category: Marketing
Category: Administration
Category: Content Development and Management
Category: Automation

What you'll learn

  • Know how to get started with Facebook Ads Manager.

Skills you'll gain

Category: Facebook
Category: Advertising Campaigns
Category: Advertising
Category: Social Media Marketing
Category: Social Media
Category: Account Management
Category: Social Media Management
Category: Digital Advertising
Category: User Accounts

What you'll learn

  • Learn how to create a Business Manager account that will allow you to have full control of your presence on Facebook

  • Learn how to make and run ads on Facebook according to a clear objective following the Business objective of your company

Skills you'll gain

Category: Budgeting
Category: Advertising Campaigns
Category: Advertising
Category: Facebook
Category: Social Media Campaigns
Category: Social Media Marketing
Category: Social Media Management
Category: Digital Marketing
Category: Marketing Budgets
Category: Campaign Management
Category: Target Audience
Category: Marketing
Category: Paid media
Category: Digital Advertising
Category: Social Media

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Instructors

Nina Ottaviano
28 Courses 26,144 learners
Michael Morgan
1 Course 1,314 learners
Emmanuel Ibekwe
Coursera
4 Courses 14,231 learners

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Coursera

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