What will I be able to do upon completing the Specialization?

Upon completing this specialization, you’ll be able to understand how brands shape perception and trust, translate positioning into clear messaging and narratives, and operate your brand across channels to drive consistent, long-term growth and impact.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Brand Strategy: Build, Position, and Grow Specialization

Brand Strategy: Build, Position, and Grow Specialization

Make Brands Clear, Consistent, and Scalable.

Learn brand strategy, positioning, and execution to build and grow a strong brand.

Instructor: Amy Linde, MBA

Included with

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3 course series

Get in-depth knowledge of a subject

Beginner level

Recommended experience

12 weeks to complete

at 2 hours a week

Flexible schedule

Learn at your own pace

3 course series

Get in-depth knowledge of a subject

Beginner level

Recommended experience

12 weeks to complete

at 2 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Understand how brands shape perception, build trust, and create meaning in the minds of customers.
Translate brand positioning into clear messaging, narratives, and proof points for real-world decisions.
Operate and grow a brand consistently across channels to drive long-term alignment and impact.

Details to know

Shareable certificate

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Taught in English

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Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from Minnesota State University, Mankato

Specialization - 3 course series

Learn how to build, position, and grow a brand with clarity and intention. You will develop a strong foundation in brand strategy, define a clear and differentiated position, and learn how to align messaging, teams, and decisions to support long-term growth. By the end, you will have a structured Brand Strategy and Growth Plan you can apply in your organization or business.

Applied Learning Project

You will build a complete Brand Strategy and Growth Plan, including positioning, brand promise, personality and voice, and execution priorities. Along the way, you will apply your work through role plays and simulations that mirror real-world brand decisions, helping you test, refine, and strengthen your strategy in practical scenarios.

Brand Positioning and Strategy

Course 1, 7 hours

What you'll learn

Define a clear brand position by identifying audience, category, and differentiation.
Build a strong positioning statement and brand promise grounded in real insight.
Evaluate and refine positioning for clarity, credibility, and competitive strength.

Brand Strategy Foundations

Course 2, 6 hours

What you'll learn

Explore how brands live in the mind by understanding how perceptions and feelings shape meaning.
Understand how impressions, expectations, and trust make brands meaningful and memorable.
Evaluate how everyday experiences reinforce or break expectations and shape brand perception over time.