John Wiley & Sons

Artificial Intelligence in Practice for Business

John Wiley & Sons

Artificial Intelligence in Practice for Business

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand how leading companies use AI to solve business challenges

  • Explore AI's role in driving innovation across industries

  • Learn how AI enhances business performance and decision-making

Details to know

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Recently updated!

March 2026

Assessments

51 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

There are 51 modules in this course

In this section, we explore Alibaba's AI use in e-commerce, reinforcement learning, and customer service solutions.

What's included

2 videos1 reading1 assignment

In this section, we explore how Alphabet applies AI in search optimization, virtual assistants, and medical diagnostics, highlighting its impact on technology and healthcare solutions.

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1 video1 reading1 assignment

In this section, we examine how deep learning enhances business operations through AI applications in retail, logistics, and predictive analytics, emphasizing practical strategies for growth and innovation.

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1 video1 reading1 assignment

In this section, we explore Apple's in-device AI strategies, focusing on privacy-centric applications and secure user experiences. Key concepts include AI integration, data protection, and user engagement.

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1 video1 reading1 assignment

In this section, we explore how Baidu uses AI in search engines and self-driving vehicles.

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1 video1 reading1 assignment

In this section, we explore how AI enhances social media through content moderation and data analysis.

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1 video1 reading1 assignment

In this section, we explore cognitive computing models using IBM Watson, focusing on AI applications in business decision-making and real-world machine learning scenarios.

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1 video1 reading1 assignment

In this section, we examine AI's role in retail automation, focusing on drone delivery and robotics.

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1 video1 reading1 assignment

In this section, we explore Microsoft's strategy for democratizing AI through Azure Cognitive Services, emphasizing accessibility, inclusivity, and practical applications for broad societal impact.

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1 video1 reading1 assignment

In this section, we examine how AI enhances WeChat and healthcare through real-world applications.

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1 video1 reading1 assignment

In this section, we explore how AI enhances retail competitiveness by integrating online innovations into physical luxury shopping experiences, focusing on customer engagement and in-store optimization.

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1 video1 reading1 assignment

In this section, we explore how AI enhances market analysis, optimizes distribution, and improves customer engagement in the soft drinks industry. Key concepts include data-driven strategies and intelligent systems for competitive advantage.

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1 video1 reading1 assignment

In this section, we examine how AI improves operational efficiency and customer experience in the food service industry through data analytics and digital integration.

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1 video1 reading1 assignment

In this section, we examine how AI processes customer data to enhance decision-making.

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1 video1 reading1 assignment

In this section, we examine how digital tools transform customer service and improve operational efficiency.

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1 video1 reading1 assignment

In this section, we examine how AI is integrated into Samsung's consumer and industrial devices to enhance automation, convenience, and efficiency in home and workplace environments.

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1 video1 reading1 assignment

In this section, we examine how AI enhances customer personalization and operational efficiency through data analytics and machine learning in global markets.

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1 video1 reading1 assignment

In this section, we explore how AI and human stylists work together to enhance fashion retail experiences.

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1 video1 reading1 assignment

In this section, we explore how AI streamlines talent acquisition, enhances candidate evaluation, and improves hiring efficiency for large organizations like Unilever.

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1 video1 reading1 assignment

In this section, we explore how AI enhances retail efficiency through inventory management, customer data analysis, and robotic shelf-scanning systems. It highlights practical applications of AI in large-scale operations.

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1 video1 reading1 assignment

In this section, we examine how AI optimizes guest experiences by analyzing data to reduce park friction, manage crowds, and improve operational efficiency through smart systems.

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1 video1 reading1 assignment

In this section, we explore how AI detects and prevents online bullying on social media. It covers AI models, real-time monitoring, and their impact on user safety.

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1 video1 reading1 assignment

In this section, we explore how AI enhances professional matching by analyzing skills, recommending jobs, and building career connections through data-driven insights.

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1 video1 reading1 assignment

In this section, we explore how AI enhances TV experiences through content personalization, binge-watching analysis, and user engagement metrics for improved subscriber satisfaction.

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1 video1 reading1 assignment

In this section, we examine how AI enhances news production efficiency. It explores AI implementation, workflow impact, and content accuracy in local journalism.

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1 video1 reading1 assignment

In this section, we explore how AI enhances music discovery through machine learning, focusing on personalized recommendations and scalable playlist generation for user engagement.

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1 video1 reading1 assignment

In this section, we explore how AI identifies underserved communities and optimizes resource allocation for remote connectivity. It highlights practical AI applications for infrastructure challenges.

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1 video1 reading1 assignment

In this section, we explore how AI detects fake news and spambots using machine learning and data analysis to enhance online safety and content accuracy.

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1 video1 reading1 assignment

In this section, we explore how machine learning models analyze network traffic and external factors to assess service quality. It highlights practical AI applications in telecom operations for improved customer experiences.

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1 video1 reading1 assignment

In this section, we explore how AI optimizes video streaming and enhances customer experience through real-time analytics and scalable solutions for media networks.

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1 video1 reading1 assignment

In this section, we explore how machine learning enhances fraud detection and customer experience. AI techniques analyze transaction data to improve security and personalization in financial services.

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1 video1 reading1 assignment

In this section, we examine how AI integrates diverse data sources to enhance medical and scientific decision-making. Key concepts include data analysis, AI tools, and practical applications for research and patient care.

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1 video1 reading1 assignment

In this section, we explore how AI detects counterfeit goods, focusing on machine learning models and their role in protecting brand revenue through accurate product authentication.

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1 video1 reading1 assignment

In this section, we explore how AI and machine learning improve mortgage processing by analyzing credit data, reducing time, and enhancing financial decision-making efficiency.

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1 video1 reading1 assignment

In this section, we explore how AI enhances sales through data-driven strategies, focusing on practical tools and measurable business outcomes.

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1 video1 reading1 assignment

In this section, we explore how AI analyzes flight data to predict optimal booking times and reduce travel costs using machine learning models and historical trends.

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1 video1 reading1 assignment

In this section, we examine AI's role in early disease detection using medical imaging and precision platforms.

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1 video1 reading1 assignment

In this section, we explore how AI reduces false declines by analyzing transaction data and implementing machine learning models for real-time fraud detection and secure payment decisions.

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1 video1 reading1 assignment

In this section, we explore how AI enhances CRM via cloud-based SaaS models, focusing on customer data analysis and strategic business growth applications.

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1 video1 reading1 assignment

In this section, we explore how AI enhances decision-making and operational efficiency in businesses. It covers AI-first strategies, real-time applications, and scalable business process design.

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1 video1 reading1 assignment

In this section, we explore how AI optimizes automotive logistics and production efficiency, focusing on real-world applications and measurable performance improvements.

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1 video1 reading1 assignment

In this section, we examine how AI optimizes energy systems through digital transformation, focusing on smart, self-learning solutions and sustainable energy analytics.

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1 video1 reading1 assignment

In this section, we examine how AI enhances precision agriculture by reducing pesticide use through automation and data analytics. It highlights practical applications of AI in sustainable farming practices.

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1 video1 reading1 assignment

In this section, we explore how AI enhances urban mobility through real-time equipment monitoring, machine learning data analysis, and predictive maintenance solutions for infrastructure efficiency.

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1 video1 reading1 assignment

In this section, we examine how machine learning enhances manufacturing efficiency and reduces errors in automotive production. It explores AI integration, automation benefits, and practical industrial applications.

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1 video1 reading1 assignment

In this section, we examine how AI enhances space exploration through autonomous decision-making, data analysis, and mission planning for planetary and deep space research.

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1 video1 reading1 assignment

In this section, we explore how AI enhances fossil fuel efficiency and integrates renewable energy. It highlights practical AI applications in addressing energy transition challenges.

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1 video1 reading1 assignment

In this section, we explore how AI and analytics enhance rail efficiency and safety through predictive maintenance and IoT-enabled data analysis in smart railway systems.

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1 video1 reading1 assignment

In this section, we explore how AI enables autonomous driving in Tesla vehicles, focusing on autonomy levels, AI applications, and their impact on electric vehicle systems.

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1 video1 reading1 assignment

In this section, we explore how machine learning enhances vehicle safety and supports autonomous driving through data analysis and AI implementation in electric and hybrid vehicle strategies.

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1 video1 reading1 assignment

In this section, we examine key challenges in implementing AI, including strategic planning, skill development, and data security.

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1 video1 reading1 assignment

Instructor

Wiley-Expert Edge Course Instructors
John Wiley & Sons
33 Courses1,275 learners

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