Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania
About the Course
Top reviews
R
Aug 12, 2021
I liked this course. It included both basic and advanced marketing concepts. Week 3 was kind of boring, and often impractical to real life, however. Still, there was some useful info in week 3.
MA
Mar 22, 2016
This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike
2326 - 2350 of 2,556 Reviews for Introduction to Marketing
By Jingxia P
•Jan 9, 2016
Full of cool ideas and clearly illustrate the marketing basic concept. highly recommend!
By Awad S
•Apr 27, 2022
Its a great intro to some major concepts of marketing, strategy and, customer concepts.
By Mike W
•May 29, 2019
A good overview, however would have been improved by some downloadable overview/notes.
By yasir b k
•Jun 21, 2016
its a very helpful course specially barbra kahn
i recommend everyone to listen to her
By Alexander M
•Mar 22, 2018
Content is good, quizzes are written strangely - not the best questions or wording.
By 张焱嘉
•Jan 1, 2016
As some of the culture is different in China, the course give me a good information
By Kavish S
•May 11, 2020
amazing course, teaches about the basics and each and everything about marketing!
By Mauro J B
•May 7, 2020
Excelente curso! Muy interesante, por sobre todo los módulos de la Profesora Kahn
By Tzach L
•Feb 20, 2016
Good, clear, lectures.
Two minor issues:
Slides are not available
Tests are too easy
By Adrián C B
•May 2, 2020
We should have summaries of each Week's learnings, other than that great course
By Eseosa I
•Feb 17, 2020
The calculation aspect was difficult to understand, but in all, it was awesome!
By Devarshi
•Jun 13, 2021
Please provide the slides of the course. It helps a lot along with the videos.
By Sabrina E
•Apr 12, 2020
Very complete and easy to follow despite the language barrier and new concepts
By Divya G
•Sep 19, 2019
Some of the case studies we were introduced to were absent from the syllabus.
By Federico E
•Sep 8, 2018
Good, but a bit messy in the video organization and needs a bit of an update.
By Imanol A
•Jan 24, 2017
Some of the lectures were great and innovative, others felt rather out-dated
By PLINIO G C
•Oct 14, 2016
Exemplos muito associados à cidades estadunidenses. Sem comparações globais.
By Aravind P
•Dec 12, 2015
High quality content which is explained in a way that anyone can understand.
By Cisco J I
•May 14, 2020
A great, definitive introduction to key concepts in marketing and branding!
By Nina S
•May 22, 2018
Good quality videos with in-video participation prompts to keep you engaged
By Marco L
•Nov 30, 2020
Interesting, well delivered concepts. I enjoyed studying marketing basics.
By Adriana W
•May 14, 2020
Good guidance into the Introduction to marketing.
Easy to follow analogies.
By Sarah J H
•Jun 12, 2018
Loved the course but the materials are from 2013 and so could be updated
By Collins O B
•Jun 23, 2017
Great Course! Got to understand most of the basic concepts in marketing.
By huzhanfox
•Nov 19, 2018
The lectures are helpful. But no slides download is a bit inconvenient.