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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,430 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

R

Aug 12, 2021

I liked this course. It included both basic and advanced marketing concepts. Week 3 was kind of boring, and often impractical to real life, however. Still, there was some useful info in week 3.

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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1401 - 1425 of 2,556 Reviews for Introduction to Marketing

By Ali H

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Feb 26, 2016

High quality and well-researched knowledge.

By Ahmed M

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Dec 29, 2015

Decent university and excellent instructors

By Belal A

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Sep 27, 2023

i really enjoyed marketing its really cool

By TAJRIYA A

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Aug 1, 2022

Quite good course for future prospectives.

By thaynna w v m

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May 22, 2021

ótimo, professores extremamente didáticos.

By Edy F

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Mar 7, 2020

Excellent lectures with relevant examples!

By Thais M d S

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Dec 11, 2019

Great teachers and well developed classes.

By Yasin A

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Jul 25, 2019

I Love this course. Very very informative.

By Abhitej S

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Sep 13, 2018

Very Helpful content and amazing examples.

By Mudit K

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Jul 27, 2018

Loved the course. Learnt a lot!

Thank you.

By Hiroshini F

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Apr 17, 2017

Great course to follow.lots of information

By LINGFEI W

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Jan 6, 2017

Interesting and easy-to-understand course!

By Julien J

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Dec 5, 2015

Very fascinating classes and much to learn

By Alexander K

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Nov 7, 2015

Super. One of the most interesting courses

By steve w

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May 12, 2024

very good and useful course for Marketing

By Yaxin T

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Sep 8, 2021

Fantastic ！I learn a lot from the course!

By ALESSANDRA B

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May 1, 2020

I really enjoy the class and the teachers

By Devangana A

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Oct 6, 2019

Great concept knowledge and great faculty

By jestin j c

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Oct 8, 2018

Really loved the course....

Thanks guys ..

By Keerthi A R

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Sep 17, 2017

Best course for a beginner to start with!

By Salome B

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Jan 29, 2016

i found this course very helpful / thanks

By 郭晓丹

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Sep 8, 2022

Very helpful for marketing green hands.

By 錢信達 C N

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Aug 12, 2020

I love this course! Thank you teachers!

By Halle K

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Jul 28, 2020

I really enjoyed this course. Thank you!

By Tatenda b

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Jun 15, 2020

Beautiful course and very understandable