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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,430 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

R

Aug 12, 2021

I liked this course. It included both basic and advanced marketing concepts. Week 3 was kind of boring, and often impractical to real life, however. Still, there was some useful info in week 3.

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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876 - 900 of 2,556 Reviews for Introduction to Marketing

By Richy B

Nov 14, 2016

I learned a lot from this course. It is very up to date with today's marketing trends and brands.

By Darrayl

Aug 15, 2016

I thoroughly enjoyed the Intro to Marketing class. Only wish there was more time to delve deeper.

By Waranya C

Dec 24, 2015

Very well organised. They make it easy for those who don't have background knowledge in Business.

By Sammi L

Nov 21, 2015

They give wonderful lectures. I really enjoy watching these videos and enjoy the learning process

By Nikesh R

Jul 25, 2024

I really liked the illustrative techniques and examples used in Teachings by all the Professors.

By César B

Jan 15, 2021

Great training, the lectures are very clear and well structured and the lecturer are first class

By Apurva B

Jul 17, 2020

Very nicely explained all the concepts. A great way of learning with all the practical examples.

By Susan D

Mar 4, 2017

A great overview with new terminology that I knew in practice but not theory - that was a first!

By April R

Aug 27, 2021

Great Course with a lot of information that I can apply to helping a struggling local business!

By Samarth J

May 20, 2020

This course was very comprehensive for a beginner course, even though it was just 4 weeks long.

By Busayamas y

May 15, 2020

I can say that this course is very good even if you don't know anything about marketing before!

By Bhaargavi A

Apr 30, 2020

The Perfect course for a beginner. Loved how the teachers explain with examples from real world

By HIMANSHU J

Feb 20, 2020

Really Nice coverage of relevant topics. Refreshed my MBA Studies undertaken three decades ago.

By Sunderam T

Dec 7, 2016

This is my first course and its awesome learning experience. Better than i thought it would be.

By Daniel F

Mar 30, 2016

Excellent Course!!! Highly recommended to anyone who wants to know the essentials to Marketing

By Mansingh N

Jan 15, 2016

Simple but powerful concepts of Marketing. Wish every Management Institutes had such faculties.

By Jibran J

Jul 30, 2025

Hi. First of all Thank you so much . Very informative course and knowledge and career growth .

By Jojo A

Oct 20, 2022

Good course. There are many things other than the fundamental marketing course in my country.

By Arielle H

Apr 16, 2022

I am so grateful for the opportunity to take this course and amazed by how much I am learning.

By Rahul P

Apr 15, 2020

Highly informative course which helps in building strong foundation in the field of marketing.

By Patrick

Mar 11, 2020

Much more detail than other courses I took on Coursera. Takes longer to complete but worth it.

By Arvind K S

Jul 27, 2018

Very useful course regarding marketing fundas. Fluently and imaginatively taught.

Thanks.

Arvind

By ARK

May 22, 2018

A must for anyone looking to get a feel for what the field of Marketing entails. Well taught !

By Shimshon K

Jun 26, 2017

I found the course very educational and informative. The teachers were all extremely engaging.

By Mostafa S

Jan 25, 2023

it really introduced me to new concepts I had no clue about. can't wait to start the next one