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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,966 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

GL

Jun 6, 2020

Good course for starting to know the important of data and how to manage that into customer development - customer analytics. The presentation really clear combine with explanation from the lecturer.

PK

Feb 6, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

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2226 - 2250 of 2,555 Reviews for Customer Analytics

By MEENA K S

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May 13, 2020

course was good

By Kashyap K

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Oct 4, 2019

Vague at times.

By Edgar L

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Oct 25, 2017

Very insightful

By Sagar P

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May 9, 2017

NICE COURSE!!!!

By 王铮

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May 1, 2016

老师将的很好，但内容不是很多。

By Yu Y

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Jul 12, 2020

too theretical

By Chloe K

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Oct 3, 2021

一些课程的内容条理不够清楚

By Jeremy S

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Feb 18, 2021

TOO DIFFICULT

By Ons M

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May 30, 2019

Great Insight

By Oluwadamilola A

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Sep 20, 2017

Great course!

By akram

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Nov 4, 2016

Great courtse

By Manojkumar P

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Dec 29, 2015

Nice course.

By Hai N

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Sep 18, 2015

Great course

By Maharishi

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Jan 23, 2022

Informative

By Asif S

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May 1, 2020

informative

By Arnab G

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Jun 9, 2018

good course

By Robert B C

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Sep 29, 2015

Good course

By Cesar E G M

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May 14, 2020

Buen curso

By Eiman N

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Sep 5, 2024

excellent

By Carmen B

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Nov 7, 2023

Too short

By Adam D

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Sep 27, 2021

Thank you

By Khurram S K

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Mar 26, 2016

Helpful!!

By Gourav S

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Aug 9, 2019

Good one

By PARK K B

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Sep 10, 2020

success

By Joshua S

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Apr 30, 2019

Amazing