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Learner Reviews & Feedback for Artificial Intelligence in Marketing by University of Virginia

4.6
stars
345 ratings

About the Course

AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies? In this course, developed at the Darden School of Business at the University of Virginia, and delivered by Professor of Business Administration Raj Venkatesan, you will explore an important frontier of digital transformation in marketing. You will examine three key forces that enable AI in marketing strategies - Algorithms, Networks, and Data - and gain a deeper understanding of how businesses in a wide variety of industries can get the most out of this exciting technology. You will see real world examples of successful companies like Ford, Netflix, and the Washington Post using AI to take on the competition in new and creative ways, and hear from experts about how AI is shaping the present and the future in their respective industries. You can learn more about Raj by following his posts on Twitter (@rajkumarvenk) and on LinkedIn: https://www.linkedin.com/in/education-marketing....

Top reviews

PC

Mar 7, 2025

Well structured and dynamic course, gives you a good basis to integrate AI new reality into marketing.

YG

Apr 10, 2023

It was a really good and helpful course. I learnt about the use of Artificial Intelligence, algorithms, data, networks and their applications.

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76 - 100 of 102 Reviews for Artificial Intelligence in Marketing

By Adrian A

Nov 23, 2022

Amazing course

By PRINCE I

Aug 1, 2021

very helpful

By Kasun A

Jan 13, 2021

Great Course

By Ahmed H

Dec 31, 2025

Very good

By Tai P

Apr 20, 2024

very good

By Ibrahim B

Jun 25, 2025

Awesome

By Md A A H

May 12, 2024

Great!

By Neetal M

May 3, 2023

thanks

By Tanvi M

Aug 24, 2024

good

By Aber H

Dec 10, 2020

good

By Moulay A E T

Jan 11, 2024

ok

By Lahrenn B A

Apr 20, 2024

.

By Andreas H

Dec 30, 2023

All in all, my expectation was fulfilled. However, not overfulfilled. The course refers to what we know about AI since 2015. I was expecting to learn much more about topical developments. Nonetheless it was very useful to face the connections of data, algorithms and networks in the marketing environment.

By Slavica D

Jul 28, 2023

Enjoyed how interactive it is, with quizzes, questions to pose and think about, articles to read and assessments after each module keeps you engaged. If only some of the data tools for marketers could have been included, that would be a reason to score five.

By Nicole R

Dec 31, 2025

Informative, excitingly presented, and featuring helpful reflections thanks to an AI learning coach and capstone project; I’d love to dive deeper and incorporate even more current industry insights.

By Foivos A T

Dec 7, 2020

Very interesting course , learned about machine learning , AI & Data in marketing . Practical examples analyzed .

By Suhas C G

May 22, 2021

really liked this course very much

By Camila A R C

Oct 11, 2025

super aprendizaje

By Methmina B

Sep 13, 2021

Very interesting

By Marlen S

Mar 23, 2021

Difficult

By Naga T

Sep 18, 2025

Good

By Abhinav L

Jun 24, 2025

The instructor does not clearly explain what is a node company, on which you have to complete the written assignment. There is a module focusing on network effects or platforms, which is not directly related to AI in marketing. I only liked the first module which explained various types of machine learning algorithms.

By Jefferson B

Jun 13, 2025

The content is outdated as AI integration such as autonomous cars have progressed beyond what is outlined in this module. For example. Waymo is integrated into Ubers system and has already been deployed in multiple US cities.

By Marek M

Jun 21, 2025

Found this course a little too broad, a little dated, and a little too focused on specific cases vs. overall AI-forward marketing knowledge.

By JAYA S P

May 31, 2024

it really enhance my knowledge