AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies?

Artificial Intelligence in Marketing
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Artificial Intelligence in Marketing

Instructor: Rajkumar Venkatesan
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What you'll learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you'll gain
- Network Analysis
- Case Studies
- Digital Marketing
- Marketing Strategies
- Network Model
- Customer Engagement
- Digital Transformation
- Data-Driven Decision-Making
- Marketing Analytics
- Data-Driven Marketing
- Machine Learning Algorithms
- Competitive Analysis
- AI Integrations
- Personalized Campaigns
- Artificial Intelligence
- Business Strategy
- Marketing
- Customer Insights
- AI Personalization
Details to know

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There are 4 modules in this course
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Status: PreviewUniversity of Maryland, College Park
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Reviewed on Jul 18, 2025
Very good course to get some good ideas on how to boost the business through marketing and AI.
Reviewed on Sep 9, 2024
It was a very insightful journey I had by taking this course. The content was to the point and I liked the part were it asked us to reflect on each lessons.
Reviewed on Mar 7, 2025
Well structured and dynamic course, gives you a good basis to integrate AI new reality into marketing.
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