Did you know that 73% of marketing teams struggle to demonstrate ROI because they track the wrong metrics at the wrong time? This Short Course was created to help digital marketing professionals accomplish foundational performance tracking that drives strategic decision-making.
Track & Populate Marketing Performance Metrics
Grow on your schedule with big savings on Coursera Plus. Save 40% for 3 months.
Track & Populate Marketing Performance Metrics
This course is part of Marketing Analysis and KPIs Specialization
Instructor: Professionals in the Industry
Included with Learn more
Ask Coursera
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
On-page SEO elements form the foundation of search engine communication, requiring strategic optimization to signal page relevance and authority.
Systematic auditing processes using standardized tools enable scalable SEO assessment across enterprise websites and provide data-driven insights.
Effective SEO workflows integrate element identification, tool-based analysis, and structured reporting to create actionable optimization strategies.
Professional SEO practice requires both technical knowledge of ranking factors and operational skills in using industry-standard audit tools.
Skills you'll gain
- Performance marketing
- Data Maintenance
- Data Collection
- Marketing Effectiveness
- Key Performance Indicators (KPIs)
- Marketing Strategies
- Data Capture
- Performance Metric
- Marketing
- Data-Driven Marketing
- Document Management
- Business Metrics
- Data Quality
- Data Compilation
- Marketing Analytics
- Marketing Operations
- Data Entry
- Performance Analysis
- Performance Measurement
- Record Keeping
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Marketing Analysis and KPIs Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
455 Courses79,172 learners
Offered by
Explore more from Marketing
Status: Free Trial
Status: Free Trial
Status: Free Trial
Status: Free Trial
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.