The Future of Sports Marketing

The Future of Sports Marketing

This course is part of Sports Marketing: The Technological Formula Specialization

Instructor: Marisa Sáenz

Included with

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3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Expand into global markets and adapt to cultural differences.
Design fan-first models with personalized content and memberships.
Build modern revenue streams with digital products and pricing innovation.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

6 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Sports Marketing: The Technological Formula Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

This course provides a forward-looking perspective on the trends, challenges, and opportunities that will define the future of sports marketing. Learners will explore strategies for international expansion, how to adapt to cultural differences, and how brands like Real Madrid C.F. have achieved global success.

A key focus is the shift to fan-centric models, including personalized content, exclusive memberships, and experiential marketing designed to deepen fan loyalty. The course also covers monetization strategies that go beyond traditional revenue sources, highlighting digital products, subscription models, and innovative pricing techniques. Through real-world examples and emerging trends, learners will gain the strategic vision needed to lead the next wave of innovation in sports marketing.

Examine strategies for expanding into international markets and harnessing cultural diversity to drive marketing success. Learn from Real Madrid’s global achievements and discover how world-class brands build their international presence.

What's included

6 videos3 readings2 assignments1 discussion prompt

6 videos Total 57 minutes

Closing the Cycle: Lessons from Paris 2024 and the Future of Sports Marketing 9 minutes
Practical Strategies for Global Expansion in Sports Marketing 9 minutes
Cultural Diversity in Sports Marketing: Connecting with Global Fans 9 minutes
Cultural Intelligence in Sports Marketing: Strategies for Authentic Global Connection 11 minutes
Real Madrid's Global Approach: Expansion Strategies and Cultural Connection 10 minutes
Brand Expansion in Sport: Keys to a Lasting Global Connection 8 minutes

3 readings Total 123 minutes

Complementary Resources on Strategies for expanding into new international markets 85 minutes
Complementary Resources on The Impact of Cultural Diversity on Marketing Approaches 30 minutes
Complementary Resources on Real Madrid Case Study: Global Success Stories in Sports Marketing 8 minutes

2 assignments Total 60 minutes

Globalization of Sports Marketing 30 minutes
Globalization of Sports Marketing 30 minutes

1 discussion prompt Total 10 minutes

Globalization of Sports Marketing 10 minutes

Explore the shift from traditional marketing to models that put fans at the center. This module covers personalized experiences, exclusive content, memberships, and experiential marketing strategies that foster deeper fan loyalty and engagement.

What's included

6 videos3 readings2 assignments1 discussion prompt

6 videos Total 56 minutes

Fan-Centric Sports Marketing: From Spectators to Co-Creators 9 minutes
Co-Creation Strategies and Fan Engagement in Sport Marketing 9 minutes
The Future of Sports Marketing: Personalisation and Data-Driven Experiences 9 minutes
Implementing Personalisation in Sports Marketing: Key Tools and Strategies 9 minutes
Experiential Marketing in Sport: Creating Immersive and Interactive Connections 10 minutes
Integrating AR, VR and the Metaverse in Sports Marketing: Practical and Sustainable Strategies 10 minutes

3 readings Total 83 minutes

Complementary Resources on Transitioning from Traditional to Fan-Focused Marketing Strategies 30 minutes
Complementary Resources on Personalizing Fan Experiences Through Exclusive Content and Memberships 30 minutes
Complementary Resources on How Experiential Marketing is Driving Deeper Fan Engagement 23 minutes

2 assignments Total 60 minutes

Fan-Centric Marketing Models 30 minutes
Fan-Centric Marketing Models 30 minutes

1 discussion prompt Total 10 minutes

Fan-Centric Marketing Models 10 minutes

Unlock strategies for diversifying revenue streams in sports marketing. Learn about innovative approaches to ticketing, merchandise, digital content, and premium memberships that maximize growth and ensure long-term sustainability.

What's included

6 videos3 readings2 assignments1 discussion prompt

6 videos Total 55 minutes

Diversification of Revenues in Sport: Strategies for a Sustainable Future 11 minutes
Practical Strategies for Income Diversification in Sport 8 minutes
The Future of Sports Ticketing: Dynamic Pricing and Personalised Experiences 10 minutes
Advanced Pricing Strategies in Sport: Dynamic Modelling, AI and Personalisation 9 minutes
The Future of Sports Memberships: Personalisation, Technology and Continuous Value 9 minutes
Implementing Future Sports Memberships: Key Strategies and Technologies 9 minutes

3 readings Total 73 minutes

Complementary Resources on Diversifying Revenue Streams: Ticketing, Merchandise, and Digital Content 10 minutes
Complementary Resources on Innovative Pricing Strategies for Maximizing Ticket Sales 23 minutes
Complementary Resources on The Role of Premium Memberships and Subscriptions in Sports Marketing 40 minutes

2 assignments Total 60 minutes

Monetization Strategies in Sports Marketing and New Business Models 30 minutes
Monetization Strategies in Sports Marketing and New Business Models 30 minutes

1 discussion prompt Total 10 minutes

Monetization Strategies in Sports Marketing and New Business Models 10 minutes

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Instructor

Marisa Sáenz

Real Madrid Graduate School Universidad Europea

48 Courses 6,704 learners

Offered by

Real Madrid Graduate School Universidad Europea

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