Build reliable supervised classifiers from marketing text and defensible human labels. Learners create coding rules, reconcile coders into gold-standard labels, transform text into predictive features, train a regularized elastic-net model, separate training from validation evidence, and use errors and learning curves to judge model quality and the value of collecting more labeled data.
Supervised Text Classification for Marketing Analytics
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Supervised Text Classification for Marketing Analytics
This course is part of Text Marketing Analytics Specialization
Instructors: Chris J. Vargo
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Beginner level
Recommended experience
Flexible schedule
2 weeks at 10 hours a week
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Build toward a degree
What you'll learn
Distinguish supervised classification from unsupervised text-learning tasks, create a labeling codebook, and reconcile multiple coders into gold-standard labels.
Transform raw text into a model-ready predictive feature matrix and configure and train a regularized elastic-net text classifier.
Evaluate generalization with held-out validation data and appropriate classification metrics.
Interpret learning curves to identify overfitting and diminishing returns from additional labels.
Skills you'll gain
- Supervised Learning
- Applied Machine Learning
- Deep Learning
- Feature Engineering
- Text Mining
- Data Preprocessing
- Model Evaluation
- Model Training
- Transfer Learning
- Data-Driven Marketing
- Data Manipulation
- Predictive Modeling
- Machine Learning Algorithms
- Marketing Analytics
- Statistical Machine Learning
- Machine Learning
- Embeddings
Tools you'll learn
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Assessments
3 assignments
Taught in English
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This course is part of the Text Marketing Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
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There are 4 modules in this course
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Build toward a degree
This course is part of the following degree program(s) offered by University of Colorado Boulder. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
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University of Colorado Boulder
University of Colorado Boulder
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