Supercharge your Social Media Marketing with AI

Supercharge your Social Media Marketing with AI

Instructor: Anke Audenaert

Included with

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4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Use AI tools to generate, evaluate, and refine social media content ideas, captions, hashtags, and visuals.
Analyze AI-generated audience insights and trends to inform persona development and campaign planning.
Interpret AI-driven performance data to optimize campaigns while applying human judgment to marketing decisions.

Skills you'll gain

Tools you'll learn

Generative AI

Details to know

Shareable certificate

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There are 4 modules in this course

In this course, you will learn how to use AI to plan, create, and optimize social media marketing more efficiently and strategically. You will explore how AI supports the creative process by generating content ideas, captions, hashtags, and visuals while maintaining brand voice and authenticity. You will also learn how to use AI to uncover audience insights, build detailed personas, identify trends, and apply customer language across campaigns. The course covers AI-driven campaign optimization, including performance analysis, A/B testing, and creative refinement. Throughout, you will develop the skills to interpret AI insights, apply human judgment, and make faster, data-informed decisions to improve social media campaign effectiveness.

This module introduces how AI can act as a creative collaborator in social media marketing, helping you generate ideas, write on-brand copy, and create visuals efficiently. You’ll explore practical tools, prompting techniques, and workflows that balance automation with authentic brand voice.

What's included

6 videos1 reading2 assignments

6 videos Total 18 minutes

Welcome to "Supercharge your Social Media Marketing with AI" 1 minute
The New Creative Partner: AI in Content Creation 3 minutes
Brainstorming Ideas with AI: From Campaign Concepts to Daily Posts 4 minutes
Writing Captions & Posts That Resonate 3 minutes
Hashtags, Keywords, and Audience Language with AI 4 minutes
Visuals & Video: Prompting AI to Create Compelling Media 3 minutes

1 reading Total 30 minutes

Prompt Templates for Brainstorming, Captions, and Visuals 30 minutes

2 assignments Total 60 minutes

Practice Quiz: Create Content Faster with AI 30 minutes
Activity: Drafting Captions with AI 30 minutes

This module explores how AI helps marketers move beyond basic demographics to deeply understand their audiences, uncovering motivations, language, behaviors, and trends. You’ll learn how to use AI-generated insights to create more personal content, identify new audience opportunities, and target more effectively at scale.

What's included

5 videos1 reading2 assignments

5 videos Total 15 minutes

AI for Audience Insights: Moving Beyond Demographics 2 minutes
Building and Expanding Customer Personas with AI 4 minutes
Speaking the Customer’s Language: Voice of Customer Analysis 2 minutes
Finding Trends & Themes Your Audience Cares About 3 minutes
Lookalike Audiences and Smarter Targeting with AI 4 minutes

1 reading Total 10 minutes

Persona-Building Prompts & List of Targeting Signals AI Uses 10 minutes

2 assignments Total 60 minutes

Practice Quiz: Reach the Right Audience with AI 30 minutes
Activity: Explore Your Target Persona Further with AI 30 minutes

This module focuses on how AI optimizes social media campaigns by automating testing, improving creative performance, and turning campaign data into clear, actionable insights. You’ll learn how to use AI-powered features in ad platforms to run large-scale tests, identify winning ads, and apply AI-driven recommendations to continuously improve campaign results.

What's included

3 videos1 reading2 assignments

3 videos Total 8 minutes

AI Campaign Optimization 2 minutes
A/B Testing at Scale to Optimize Campaigns 4 minutes
Unlocking Campaign Insights: Using AI and Smart Prompts to Analyze, Interpret, and Optimize Your Marketing 3 minutes

1 reading Total 10 minutes

Guide to AI-powered A/B testing workflows 10 minutes

2 assignments Total 60 minutes

Practice Quiz: Optimize Campaigns with AI 30 minutes
Activity: Analyze Campaign Data with AI Insights 30 minutes

This module explores how AI helps marketers make faster, smarter decisions by providing real-time performance data, alerts, and optimization recommendations. You’ll also clarify your role as the strategist, learning how to work with AI as a decision-support tool while staying in control of goals, accuracy, and brand integrity.

What's included

2 videos1 reading1 assignment

Instructor

Anke Audenaert

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43 Courses 1,050,449 learners

Offered by

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