Name: Research Methodologies
Brand: Queen Mary University of London
Availability: OnlineOnly
Rating: 4.7 (202 reviews)

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Learner Reviews & Feedback for Research Methodologies by Queen Mary University of London

4.7

stars

787 ratings

About the Course

This course focuses on research methodologies. In this vein, the focus will be placed on qualitative and quantitative research methodologies, sampling approaches, and primary and secondary data collection. The course begins with a discussion on qualitative research approaches, looking at focus groups, personal interviews, ethnography, case studies and action research. We will also discuss quantitative research methods with a focus on experimental research design and survey methodology. There will be an exploration of the sampling design process and different sampling approaches, including probability and non-probability sampling as well as sample size and non-response issues. We will look at the nature and scope of primary and secondary data, and the importance of measurement. We will look at the role of the Internet in market research as well as non-comparative scaling techniques. The course ends with a discussion on different data collection approaches, with a focus on observation, content analysis, narrative research, phenomenology, and the collection of data using ethnography....

Top reviews

May 26, 2025

The documents provided for reading could have been a little more clearer. There was a lot of jargon used and the language used was not very engaging. Other than that the course was good.

Nov 29, 2023

The course is very informative and guides you well through research methodologies as a beginner.

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