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University of Pennsylvania

Removing Barriers to Change

What does it mean to truly change something? How does one persuade others to change? How do we reduce roadblocks to change? In this course, you’ll learn about the barriers to change and how to become more effective in inspiring change within others and your organization. Professor Jonah Berger of the Wharton School has designed this course to help you understand the REDUCE framework, and shows you how to develop your skills of persuasion and influence. By the end of this course, you’ll know both the strengths and weaknesses of certain strategies for removing barriers in change, plus you'll learn how to leverage those strategies to achieve change in both business and in life.

Status: Influencing
Status: Persuasive Communication
BeginnerCourse8 hours

Featured reviews

CB

4.0Reviewed Nov 18, 2020

Appreciate the introduction of a framework to look at the barriers to change and also ways to remove these barriers. Also love the many examples provided.

NK

5.0Reviewed Aug 18, 2020

Great course! I learned a lot that is applicable in my everyday work in sales and business development. I would recommend this course to anyone, even people that do not work in business.

AH

5.0Reviewed Apr 28, 2024

Understandable, practical and easy to use guides. Very simple and clean elaboration of the topic. Thank you for your effort and trying to make work better place to work and live

JG

4.0Reviewed Jan 9, 2023

Great beginner level course on the fundamentals of change management with practical tactics to try on your own change management project.

HF

5.0Reviewed Oct 5, 2023

Learned practical strategies that can be deployed to "Removing Barriers to Change". It could help people with ease of transition to CHANGE.

N

4.0Reviewed Jul 14, 2021

G​reat course. Interesting insights. I would have loved to have a bit more depth and real life examples how to realize the REDUCE framework and how to combine different methods.

CL

5.0Reviewed Aug 20, 2021

The best course I have ever attended. So clear, concise, easy to understand, and no wasted time. I enjoyed every single piece of information. Thank you so much!

GB

5.0Reviewed Sep 15, 2020

A great course on removing barriers to change and Professor Jonah Berger has an engaging way of delivering the course content. Unfortunately there are only two courses on here by Professor Berger.

M

4.0Reviewed Feb 23, 2024

I liked the exemples, and the pertinence of the subject. Maybe if there was more interactivity with the community it would be better to discuss and cooperate? But overall, the course is great.

HH

5.0Reviewed Mar 20, 2024

You can learn a lot by being the change your people are waiting for when your job is to make someone else better. It is a great learning experience, like reading a great book.

PM

5.0Reviewed Feb 11, 2024

an absolute must! concise, yet powerful. The framework presented is clear, simple, and incredibly useful. On top of that, the content is delivered enjoyably and practically. I totally recommend it!

CM

5.0Reviewed Mar 8, 2024

State of the art content, best practice examples - interactive assessments. Overall a fantastic course to get a brief overview in change management.

All reviews

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