Persuasive Sales Pitching: Value, Influence And Storytelling

Ends in 6 days! This point in the year is perfect for 40% off 10,000+ programs. Save now.

Persuasive Sales Pitching: Value, Influence And Storytelling

This course is part of The Science Of Sales: Behavioural Insights And Psychology Specialization

Instructor: The Expert Academy

Included with Learn more

4 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

9 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

9 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Craft persuasive sales messages that connect value to buyer priorities.
Use storytelling techniques to make ideas more memorable and credible.
Structure concise pitches that communicate value clearly.
Apply presentation techniques to build confidence and reduce resistance.

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the The Science Of Sales: Behavioural Insights And Psychology Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

This course focuses on the psychology of persuasive sales messaging, storytelling and presentation. Learners explore how strong messages help buyers understand value, remember key ideas and feel more confident about next steps.

The course begins by examining how authentic brand stories can communicate value, build credibility and connect with buyer priorities. Learners then explore how to structure concise, persuasive pitches that communicate ideas clearly and reduce confusion during sales conversations. As the course progresses, learners strengthen their presentation and speaking skills, developing confidence in how they communicate ideas to different audiences. They also examine how digital communication influences attention, trust and engagement in modern sales environments. By the end of the course, learners will be able to frame value more persuasively, use storytelling to support buyer confidence and deliver sales messages that feel clear, credible and compelling across face-to-face and digital channels.

This module explores how storytelling strengthens persuasive sales messaging by helping buyers understand value, relevance and emotional connection. You will examine how authentic brand stories can make complex ideas easier to remember, differentiate your message and build credibility during pitches and sales conversations. By connecting narrative structure with buyer needs, you will learn how to communicate value in a way that feels clear, compelling and commercially relevant.

What's included

6 videos3 readings2 assignments

6 videosTotal 34 minutes

Introduction To Business Storytelling6 minutes
Getting Started With Business Storytelling7 minutes
What Makes A Good Sales Pitch?6 minutes
Types Of Business Pitches To Grow Your Client Base4 minutes
Pitching To Engage Your Employees6 minutes
Successful Pitches4 minutes

3 readingsTotal 30 minutes

Lesson Descriptions: Brand Storytelling And Buyer Connection10 minutes
Worksheets: Brand Storytelling And Buyer Connection10 minutes
Project: Craft Your Business Story And Sales Pitch10 minutes

2 assignmentsTotal 60 minutes

Brand Storytelling Knowledge Check30 minutes
Applying Brand Storytelling Strategies30 minutes

This module focuses on structuring persuasive pitches that communicate value with clarity and confidence. You will learn how to organise key messages, remove unnecessary detail and present ideas in a way that captures attention quickly. By strengthening your pitch structure and delivery, you will be better equipped to influence buyer understanding, reduce uncertainty and guide decision-makers towards meaningful next steps.

What's included

11 videos2 readings2 assignments

11 videosTotal 27 minutes

An Introduction: Why Pitching Is Important2 minutes
Being Concise2 minutes
Solving Their Problem3 minutes
Telling Them What They Want To Hear2 minutes
Speaking In Plain English2 minutes
Grabbing the Listener's Attention3 minutes
Asking Qualifier Questions3 minutes
Showing Your Passion3 minutes
Telling A Consistent Story2 minutes
Concluding With A Call to Action2 minutes
The Pixar Pitch4 minutes

2 readingsTotal 20 minutes

Lesson Descriptions: Concise And Confident Sales Pitching10 minutes
Project: The Impactful Pitch Close 10 minutes

2 assignmentsTotal 60 minutes

Sales Pitching Knowledge Check30 minutes
Applying Sales Pitching Strategies30 minutes

This module develops the speaking confidence and presentation techniques needed to make sales messages more memorable and persuasive. You will explore how vocal delivery, structure, presence, and audience awareness shape how messages are received. By improving your ability to communicate with confidence and impact, you will learn how to hold attention, strengthen credibility, and make persuasive ideas easier for buyers to act on.

What's included

19 videos2 readings2 assignments

19 videosTotal 38 minutes

4 Key Questions To Ask1 minute
Assessing Your Audience1 minute
Objectives1 minute
What Do They Want to Hear?2 minutes
Deciding Your Outcomes2 minutes
Starting Your Speech2 minutes
The Key Opening Statement2 minutes
Core Message Exercise1 minute
The Close1 minute
Closing Professionally3 minutes
Keeping Them Interested3 minutes
Using Notes3 minutes
Rehearsing2 minutes
Preparing To Speak2 minutes
Controlling Your Nerves2 minutes
Handling Questions5 minutes
Presentation Aids3 minutes
Keeping To The Point2 minutes
WIIFM?1 minute

2 readingsTotal 20 minutes

Lesson Descriptions: Public Speaking And Persuasive Delivery10 minutes
Project: The Impactful Pitch Close 10 minutes

2 assignmentsTotal 60 minutes

Public Speaking Knowledge Check30 minutes
Applying Persuasive Speaking Strategies30 minutes

This module examines how to communicate persuasively in digital and virtual sales environments. You will explore how attention, clarity, tone, and presence affect buyer engagement when conversations happen through screens, calls or digital channels. By adapting your message to virtual contexts, you will learn how to build connections, maintain influence and communicate value effectively even when buyer attention is divided.

What's included

18 videos6 readings2 assignments

18 videosTotal 88 minutes

Introduction5 minutes
Actionable Insight1 minute
Using Virtual Tools To Connect9 minutes
The Virtual Difference3 minutes
Engaging Questions5 minutes
Understanding Personality5 minutes
Adapting To Different Styles3 minutes
Interactive Meeting Design6 minutes
Three Steps To Success6 minutes
Mastering Your Technology8 minutes
Engaging Your Audience Through Storytelling7 minutes
The Say Say Say Structure5 minutes
Clarity3 minutes
Using Your Voice5 minutes
How To Use Virtual Presentation Skills To Sell2 minutes
The Agreement Staircase3 minutes
Handling Questions7 minutes
Tips From The World Of Improv4 minutes

6 readingsTotal 60 minutes

Lesson Descriptions: Hone Your Virtual Communication Skills To Connect And Influence With Impact10 minutes
Using The 4 Questioning Styles10 minutes
Using The 4 Golden Questions10 minutes
Three Steps To Success10 minutes
Mastering Technology10 minutes
Project: Mastering Your Authoritative Voice 10 minutes

2 assignmentsTotal 60 minutes

Virtual Communication Knowledge Check30 minutes
Applying Virtual Communication Strategies30 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

The Expert Academy

16 Courses1,096 learners

Offered by

The Expert Academy

Explore more from Business Essentials

Status: Free Trial
Coursera
Communication, Influence & Sales Techniques
Course
Status: Free Trial
Sage Publications
Mastering Communication, Persuasion, and Buyer Engagement
Course
Status: Free Trial
The Expert Academy
Sales Skills: Build Trust And Influence Buyers
Course
Status: Free Trial
Coursera
Engage with Storytelling
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.