STARWEAVER

Paid Advertising Course: Google, Meta, LinkedIn & More

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STARWEAVER

Paid Advertising Course: Google, Meta, LinkedIn & More

Starweaver
Tanmoy Das

Instructors: Starweaver

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Plan, launch, track, and optimize paid advertising campaigns across 11 major platforms

  • Build targeted and custom audiences to reach the right users across different advertising platforms.

  • Implement conversion tracking using pixels, UET, and platform-specific tracking tools.

  • Analyze campaign performance and optimize creative, bidding, reporting, and budgets based on campaign objectives.

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

August 2026

Assessments

11 assignments¹

AI Graded see disclaimer
Taught in English

See how employees at top companies are mastering in-demand skills

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There are 11 modules in this course

Run end-to-end Google Ads campaigns across Search, Display, Video, Shopping, Demand Gen, App, and Performance Max. The largest module of the course, covering account setup, keywords, ad formats, bidding, conversion tracking, remarketing, asset studio, Gemini AI, billing, and certification.

What's included

46 videos2 readings1 assignment1 peer review1 discussion prompt

Build a Facebook business presence and run Meta ad campaigns end to end. Covers Facebook Marketing, online community building, ad campaign creation, audience targeting, the Meta pixel, video and lead-gen campaigns, business manager, ad policies, and certification, including Meta Ads + ChatGPT.

What's included

98 videos1 reading1 assignment1 peer review2 discussion prompts

Run Microsoft Ads campaigns on the Bing/Microsoft network. Covers account setup, keywords, ad formats and extensions, bidding, the Microsoft Audience Network, UET conversion tracking, remarketing, shopping, mobile app campaigns, reports, shared library, bulk actions, planning, agency management, and certification.

What's included

49 videos1 reading1 assignment1 peer review2 discussion prompts

Run LinkedIn ad campaigns to reach professional audiences. Covers ad formats, bidding strategy, audience templates, conversion tracking, retargeting, lead gen, dynamic, carousel, conversation, message, document, video, and event ads, plus reports, billing, business manager, and certification.

What's included

39 videos1 reading1 assignment1 peer review2 discussion prompts

Run TikTok ad campaigns from account setup to optimization. Covers TikTok's auction, ad group targeting, creative section, audience and video insights, automated rules, attribution, and account safety controls.

What's included

19 videos1 reading1 assignment1 peer review1 discussion prompt

Run X ad campaigns to drive traffic, reach, and conversions. Covers ad structure, account setup, campaign objectives, ad group bid types, audience demographics, device targeting, placements, ad creative, and conversion tracking.

What's included

17 videos1 reading1 assignment1 peer review2 discussion prompts

Run Pinterest ad campaigns aimed at brand awareness, performance, and video views. Covers account setup, ad group bid types, creative, conversion tracking, custom audiences, analytics, and the Pinterest business manager.

What's included

24 videos1 reading1 assignment1 peer review1 discussion prompt

Reach high-intent audiences on Quora with brand awareness, traffic, video view, lead-gen, conversion, and app-install campaigns. Covers Quora ad formats, custom audiences, lead-gen forms, and reporting.

What's included

16 videos1 reading1 assignment1 peer review2 discussion prompts

Run Reddit campaigns that reach engaged subreddits, from brand awareness through conversion and app install. Covers ads structure, account navigation, audience and events managers, AI copywriter, and the Reddit business manager.

What's included

19 videos1 reading1 assignment1 peer review2 discussion prompts

Run ShareChat ad campaigns that reach Indian-language audiences across awareness, consideration, and conversion objectives. Covers ads structure, account navigation, reports, event manager, and audience targeting.

What's included

11 videos1 reading1 assignment1 peer review2 discussion prompts

Reach mobile-first audiences with Snapchat ad campaigns across awareness, traffic, leads, app promotion, and sales. Covers Snapchat ads structure, events manager, audiences, pixel, creative library, lens folders, camera kit, and business dashboard.

What's included

19 videos1 reading1 assignment2 peer reviews2 discussion prompts

Instructors

Starweaver
STARWEAVER
605 Courses1,238,899 learners
Tanmoy Das
STARWEAVER
8 Courses147 learners

Offered by

STARWEAVER

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Frequently asked questions

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.