Este Programa entrega elementos básicos para la creación de una estrategia de marketing al nivel de los negocios o de las unidades de negocios. El objetivo global del programa es desarrollar las habilidades de pensar estratégicamente los problemas de marketing y sus posibles soluciones.
Marketing Gerencial
Gain insight into a topic and learn the fundamentals.
2,280 reviews
Intermediate level
Some related experience required
Flexible schedule
5 hours to complete
Learn at your own pace
98%
Most learners liked this course
Details to know
Shareable certificate
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Assessments
6 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
There are 3 modules in this course
Instructor
Instructor ratings
(364 ratings)
Offered by
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University of Virginia Darden School Foundation
Coursera
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Showing 3 of 2280
DC
Reviewed on Apr 22, 2020
Excelente curso. Lo recomiendo al 100%. Realice un Master en Madrid en la Universidad de Alcalaa, y hice este curso para refrescar la memoria y actualizar conceptos, y esta muy bueno y completo.
MD
Reviewed on Feb 1, 2019
Muy entretenido, favorable y modalidad cómoda para los que trabajamos, interactivo, te entregan todas la herramientas de conocimiento y con límites prudentes de tiempo para su desarrollo.
JV
Reviewed on Feb 16, 2018
Muy bien diseñado, plantea las cosas de forma simple, los archivos no aburren para nada a pesar de ser extensos, tienen muchos ejemplos y datos relevantes para aterrizar el aprendizaje, 5/5.
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