Back to Marketing: Customer Needs and Wants
IESE Business School

Marketing: Customer Needs and Wants

Master the art of understanding your customers and building effective marketing strategies. This course will equip you with the skills to identify, classify, and profile customers using market segmentation techniques and data analysis tools. Learn how to analyze customer behavior to optimize marketing campaigns and drive sales. You'll cover marketing fundamentals, product/pricing strategies, brand building, and communication strategies for **digital marketing**. No prior experience is required. This course is perfect for those looking to improve their **marketing** skills and boost their **business**.

Status: Marketing Analytics
Status: Communication Strategies
Course19 hours

Featured reviews

DS

Reviewed Dec 28, 2018

It is good course for any Marketing fresher who want to know more about practical things in current market.

AB

Reviewed Jan 1, 2018

Thank you professor.Thank you IESE School.Thank you Coursera.

BP

Reviewed Nov 30, 2020

Good course with bunch of examples to understand the concepts clearly.

CS

Reviewed Oct 20, 2020

Great course. This was an excellent opportunity to learn about marketing and how it helps the companies to be more successful.

UU

Reviewed Apr 22, 2020

Thank you for explaining everything so clearly and in an exciting way!

SE

Reviewed Nov 12, 2020

Amazing course with excellent material. Excellent professor, Prof. Mario.

AP

Reviewed Sep 25, 2020

I liked the course. The basics of marketing are well presented.

S

Reviewed Sep 13, 2020

I have learned a lot. Thanks to coursera, I have got the opportunity to have access to the knowledge shared by IESE. THANK YOU !!

DR

Reviewed Jul 14, 2016

Excellent course with very useful contents. Professor gives excellent examples

MA

Reviewed Sep 22, 2020

The course is very educational and it is allowing you to know how to deal with customer and also how to brand your product

MP

Reviewed Sep 3, 2021

Very good and useful course in terms of marketing and customer demand and wants. Discuss various types of marketing strategy, which are very helpful.

HE

Reviewed Mar 10, 2020

I have learned a lot. Thanks to Coursera, I have got the opportunity to have access to the knowledge shared by IESE. THANK YOU!!

All reviews

Showing: 20 of 104

Guillermo Mainer
3.0
Reviewed Oct 26, 2016
Ahmed El-Sokkary
2.0
Reviewed Jun 10, 2020
Harshini Eppala
5.0
Reviewed Mar 10, 2020
Anna Rosàs Bresca
2.0
Reviewed Jun 27, 2021
Patrick Kandel
2.0
Reviewed Mar 11, 2019
MARISSA ARCHER
5.0
Reviewed Sep 22, 2020
Dhaval Bhikhabhai Sharma
5.0
Reviewed Dec 28, 2018
Ulduz
5.0
Reviewed Apr 22, 2020
Martin Lazar
5.0
Reviewed Jul 20, 2016
stephen bernardo
5.0
Reviewed Jun 16, 2020
Joao Alexandre Vaz Ferreira
3.0
Reviewed Jul 2, 2018
Melody Kay Carolino
2.0
Reviewed Jun 25, 2019
David Vargas-Racero
2.0
Reviewed Feb 17, 2017
Riccardo Diamanti
2.0
Reviewed Mar 12, 2019
Timothy Kozlov
2.0
Reviewed Sep 2, 2020
Cristobal Castillo
2.0
Reviewed Apr 2, 2018
Hafiz Syed Hassan Ali
2.0
Reviewed Mar 20, 2022
Graham Wallder
2.0
Reviewed Mar 20, 2018
Rayhan Ahmed
1.0
Reviewed Jun 5, 2020
Moaaz Salah Elsayed Ahmed
1.0
Reviewed Jul 14, 2016