You'll gain hands-on experience building automated email campaigns, analyzing marketing performance data, and maintaining brand consistency across digital channels. Through three integrated projects, you'll learn to configure multi-step email workflows in marketing automation platforms, evaluate campaign metrics against industry benchmarks, and conduct brand compliance audits. You'll work with CRM systems to manage lead data, analyze conversion funnels to identify bottlenecks, and apply brand style guides to ensure visual consistency.
Marketing Automation, Analytics, and Brand Compliance
Marketing Automation, Analytics, and Brand Compliance
This course is part of Market Research Analyst Professional Certificate Professional Certificate
Instructor: Professionals from the Industry
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Beginner level
Recommended experience
6 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Build and test multi-step automated email sequences using marketing automation tools with personalized content and scheduled delivery.
Analyze campaign performance metrics against industry benchmarks and calculate conversion rates to identify optimization opportunities.
Manage lead data in CRM systems by importing contacts, updating lifecycle stages, and creating follow-up tasks for sales teams.
Audit marketing assets for brand compliance using style guides and score adherence to visual standards across digital channels.
Skills you'll gain
- Data Import/Export
- Email Automation
- Style Guides
- Marketing Operations
- Performance Metric
- Marketing Strategies
- Brand Management
- Campaign Management
- Lead Generation
- Performance Measurement
- Compliance Auditing
- Benchmarking
- Analytics
- Marketing Analytics
- Performance Analysis
- Customer Relationship Management
- Marketing Automation
Tools you'll learn
Details to know
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Recently updated!
March 2026
Taught in English
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This course is part of the Market Research Analyst Professional Certificate Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
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