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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,864 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

SB

May 16, 2020

It would be better if we could add a section where we could analyse how to analyse once a survey is collected. But amazing video none the less and great efforts by the professor

NS

Jun 29, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

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451 - 475 of 1,051 Reviews for Market Research and Consumer Behavior

By Prajon R J

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Sep 3, 2020

very informative.

By Deleted A

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May 17, 2020

was very helpful.

By jatin g

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Feb 2, 2020

very good content

By Harsh G

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Jan 17, 2018

Excellent course!

By Mahesh K m

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Dec 9, 2025

It's good course

By Alemoka B F E

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Nov 1, 2021

it was passionnt

By Shubham C

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Dec 28, 2020

Very Informative

By VIJAY S

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Sep 25, 2020

Great experience

By Musa M

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Jun 28, 2020

Very good course

By VIJESH C

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Jun 15, 2020

Very good course

By Manjot K

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May 22, 2020

excellent course

By Rushikesh A

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May 5, 2020

Excellent course

By Utkarsh G

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Apr 14, 2020

Wonderful tutor!

By Sai M R I

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Jan 17, 2020

Very Good course

By Laura M F

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May 16, 2018

Excelente y útil

By ZAMANI S M

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Sep 27, 2020

Very insightful

By Md R I

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Jun 17, 2020

this is helpful

By Cholthisa S

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May 28, 2020

good instructor

By JOHN R E L

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Mar 5, 2018

Well explained!

By sami a

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Nov 24, 2024

Perfect course

By Ngati F

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Jan 13, 2022

great content

By Dr. F B

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Jan 9, 2021

Very practical

By Kishore m

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Sep 26, 2020

Carrier course

By P.KANISH P

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Sep 25, 2020

Nothing to say

By Harshit M

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Sep 16, 2020

Gain knowledge