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Learner Reviews & Feedback for International Marketing and Management by University of Colorado Boulder

4.8
stars
124 ratings

About the Course

In this course, learners develop a solid understanding of how national cultures shape international human resource management, international marketing, and international business generally. The course provides an overview of international culture, human resource management (HRM), and marketing. This may seem like a peculiar grouping of topics, but successful international HR management and marketing are highly dependent on national culture. Without understanding a people’s culture, managing and selling to those people is fraught. In the first module, the many determinants of national culture are explored as well as the dimensions or characteristics of a nation’s culture. In the next module, we review the various organizational structures appropriate for international business before turning to the HR challenges of managing a diverse population of international employees. In the final two modules, we explore the many challenges of international marketing across nations and across cultures....

Top reviews

CB

Jul 14, 2025

This course was very insightful. Multi layered and challenging

PD

Sep 27, 2022

L​earned about different aspects of International Business Culture..Surely increased Knowledge

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26 - 31 of 31 Reviews for International Marketing and Management

By Nikhil D A

•

Nov 2, 2022

.

By Pooja D

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Sep 27, 2022

Learned about different aspects of International Business Culture..Surely increased Knowledge

By Deleted A

•

Nov 5, 2022

it wasn't perfect, but it was very informative and simple. it was easy to understand.

By André G d A

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Nov 4, 2023

Could be better with more information and statistics

By Harun W

•

Mar 17, 2025

bagus

By Kristin F

•

Nov 10, 2021

I was very disappointed in this course. The material was nothing I could not have learned in a well-written article. I don't need slides read to me and there are at least two places where the instructor messes up his terminology. I expected better.