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Learner Reviews & Feedback for The Importance of Listening by Northwestern University

4.7
stars
1,647 ratings

About the Course

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Top reviews

CG

Feb 25, 2017

Although the course is not updated, since they launched in 2015, the information, the videos, and all the presentations, are super helpful and insightful

SJ

Apr 2, 2016

I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.

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276 - 300 of 328 Reviews for The Importance of Listening

By Deirdre O

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Jul 31, 2020

good; I think it's a little dated - referring to google+? Just needs a few updates to bring it up to date.

By Malak A

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Aug 24, 2017

This was a very informative course. I learned new ways to look up for influencers' on social media.

By Farhad

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Feb 22, 2017

A little bit ambiguous and vague, however it gets better in the next sessions in my opinion.

By Sarah I

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Dec 5, 2015

Parts of it seemed a bit salesy, but I really enjoyed the insights from Tressie Lieberman.

By Edmond A

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Feb 11, 2023

my digital and social media experience will never be the same again. thank you

By Borkica I

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Jan 7, 2016

the course is interesting, but i honestly enjoyed the first course more

By Nishant K S

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Jul 1, 2020

course needs to be more up to date in terms of social tools provided.

By iamkirtisahu

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Dec 9, 2019

Very good course, covers and give most of the important information.

By KAREN C

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Sep 7, 2018

VERY GREAT TOOLS AND REAL LIFE EXPERIENCES PRESENTED IN THIS MOOC!

By Scot S

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Aug 4, 2020

I really enjoyed the interviews and real time marketing examples.

By Ivan Z

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Jan 18, 2019

some interviews about real events, kind of informative

By Michelle S

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Nov 22, 2019

Great course, but a little dated. Needs some updates.

By Alejandra V

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Mar 4, 2019

Es un poco lento y tedioso.Pero en general esta bien,

By Hany H A E A

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Feb 8, 2019

very good course with many detailinf and informations

By Edward a G

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Oct 5, 2017

Material was outdated, but that's understandable.

By Saverio L ( P

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Jul 12, 2016

A really interesting and useful course!

By Marcy

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Apr 24, 2016

Great content and wonderful presenters.

By Josh G

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Jun 20, 2016

Thank you. Excellent information.

By SUN.Xizi

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Mar 10, 2017

Very constructive and helpful

By Nicholas M

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Mar 17, 2016

The material is very Helpful

By luz p a

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Sep 29, 2016

Great really useful!

By David C K

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Nov 18, 2020

Great course.

By Enerst X

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Jun 26, 2020

great content

By Rivière M

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Feb 8, 2016

Nice class

By jumana S

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Feb 3, 2016

i