This module teaches keyword strategy as the foundation of profitable search campaigns. Learners cover keyword research, match types, negative keywords, and search term analysis, then move into the responsive and dynamic search ad formats.

This module covers everything that surrounds the ad headline. Learners walk through the full extensions library, dynamic insertion features, and the Asset Studio for image and video creative production at scale.

This module teaches the bidding side of Google Ads. Learners cover manual bidding, the full smart bidding library, target-based bidding, specialized strategies for impression share and reach, and the tools that plan budgets at the account level.

This module teaches the Google Display Network as the upper-funnel demand engine. Learners cover audience-based and behavior-based targeting, custom audiences, placements, and end-to-end Standard Display Campaign creation.

This module covers the measurement layer that makes Google Ads accountable. Learners cover conversion tracking across web, app, phone, and offline sources, then move into value rules, custom variables, attribution, and the predefined reporting suite.

This module covers remarketing across campaign types and the shared library that supports the rest of the account. Learners build remarketing audiences, configure remarketing campaigns, and manage location, brand, and exclusion lists used everywhere.

This module covers the specialized campaign types that complete the Google Ads platform. Learners run video on YouTube, shopping with Merchant Center, app and Demand Gen campaigns, the planning suite, business data tools, and the AI surface including Gemini AI inside Google Ads.