En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio.
Fundamentos del marketing mix
Fundamentos del marketing mix
This course is part of Estrategia de marketing Specialization
Instructors: Maria Teresa Aranzabal
8,142 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
321 reviews
Beginner level
No prior experience required
Flexible schedule
8 hours to complete
Learn at your own pace
96%
Most learners liked this course
Skills you'll gain
- Marketing Channel
- Revenue Management
- Marketing Management
- Media Planning
- Product Strategy
- Promotional Strategies
- Integrated Marketing Communications
- Advertising
- Advertising Campaigns
- Paid media
- Strategic Marketing
- Product Marketing
- Marketing Communications
- Marketing
- Promotions and Campaigns
- Product Planning
- Product Management
- Sales Strategy
- Product Lifecycle Management
- Marketing Planning
Details to know
Shareable certificate
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Assessments
4 assignments
Taught in Spanish
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Build your subject-matter expertise
This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
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Instructors
Instructor ratings
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Status: Free TrialIE Business School
Status: Free TrialIE Business School
Status: Free TrialUniversity of Illinois Urbana-Champaign
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Showing 3 of 321
JC
Reviewed on Feb 15, 2021
Excelentes clase y enseñanzas transitidas por los profesores de los módulos
C
Reviewed on Oct 1, 2022
Muy completo, pero contiene tecnisismos que te hacen un poco mas complicado entender ciertos temas
RC
Reviewed on Sep 16, 2024
Es un curso muy completo, engloba muy bien todos los terminos generales de marketing y desarrolla cada concepto y cómo funcionan dentro de la actualidad
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