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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,216 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

LH

Feb 18, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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6876 - 6900 of 7,244 Reviews for Foundations of Digital Marketing and E-commerce

By Shital A G

•

Aug 10, 2023

Good EnoEnough

By MELIANE K A

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Apr 20, 2023

très bon cours

By Katrina K

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Apr 12, 2023

Really good...

By Bikash S

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Apr 1, 2023

course is good

By Ali A

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Oct 21, 2023

Useful course

By Pradeep S

•

Jul 2, 2022

It was good!!

By Valentín S

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May 12, 2025

Muy completo

By Sulaimane Y

•

May 2, 2025

Great course

By Aneesh B

•

Apr 28, 2025

VTFUCTRCDTRC

By Khusi R

•

Feb 18, 2025

It's awesome

By Chourouk H

•

Nov 22, 2024

The best one

By Maaz J

•

Oct 10, 2024

Informative!

By Ann M

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Nov 2, 2023

very general

By Rojesh M

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Apr 29, 2023

Great course

By Bhawani S R

•

Dec 19, 2022

nice course.

By Janani J

•

Nov 28, 2022

Good Course.

By NhatDuy N

•

Oct 20, 2022

Good Course

By Badmus A

•

Aug 18, 2022

iinteresting

By alexander r j

•

Jan 24, 2026

muy teroico

By Sophy N

•

May 30, 2025

insightfull

By Mardi S

•

Apr 27, 2025

good course

By JOSEPH A

•

Jan 29, 2025

Intéressant

By Chirag D

•

Jan 26, 2025

it was good

By Lahoucine A

•

Dec 21, 2024

great start

By Jason F

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Oct 2, 2024

Very basic.