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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,216 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

CB

May 17, 2022

I really enjoyed this course and was not bored! I loved the break up of the videos and the readings and the fact that they allowed you to download the glossary at the end. I am so happy I took this!

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5301 - 5325 of 7,245 Reviews for Foundations of Digital Marketing and E-commerce

By Vivek P

•

Jun 6, 2022

Nice Start

By Yildris E B E

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Mar 27, 2026

Excellent

By Juan E Z

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Feb 23, 2026

excelente

By Fawole B A

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Feb 20, 2026

Very good

By erika t

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Jan 29, 2026

muy bueno

By Shivangi S

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Jan 25, 2026

Very good

By Saptarshi H

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Jan 24, 2026

excsllent

By Cleber A

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Jan 15, 2026

MUITO BOM

By Andrea H

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Jan 5, 2026

estupendo

By ZORAYA R M

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Jan 4, 2026

EXCELENTE

By alicia j

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Dec 28, 2025

very easy

By Francisco C M d P

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Dec 18, 2025

Incrível!

By Misael G

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Dec 12, 2025

Excellent

By Sana S

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Dec 12, 2025

Excellent

By Djibril B

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Dec 2, 2025

excellent

By Belen G

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Nov 29, 2025

Excelente

By SABRINA R D C

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Nov 25, 2025

Muito bom

By Luis C D S S

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Nov 20, 2025

muito bom

By Abrar M

•

Nov 19, 2025

جدا رائعه

By Ruben199 B

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Nov 18, 2025

muy bueno

By Gabriela A

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Nov 16, 2025

Muy bueno

By SAMUEL B G

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Nov 15, 2025

muy bueno

By Fernando A

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Nov 13, 2025

exelente!

By Felipe R E

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Nov 11, 2025

muy bueno

By Dimas P g

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Nov 7, 2025

Excelente