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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,216 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

CB

May 17, 2022

I really enjoyed this course and was not bored! I loved the break up of the videos and the readings and the fact that they allowed you to download the glossary at the end. I am so happy I took this!

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4926 - 4950 of 7,245 Reviews for Foundations of Digital Marketing and E-commerce

By RONALDO E N T

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Jul 21, 2025

Esta buena 👍

By HAROLD E S S

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Jul 15, 2025

aprendi mucho

By Shravani K

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Jul 7, 2025

very helpfull

By Brayant R

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May 30, 2025

Great starter

By Óscar H R

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May 17, 2025

todo muy bien

By Mohammed F B S

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Apr 17, 2025

Amazing start

By Midhun M

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Apr 3, 2025

GREAT SESSION

By Ted C

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Apr 2, 2025

Great program

By BAYU P

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Feb 24, 2025

nice training

By Gerardo V

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Jan 30, 2025

Todo muy bien

By Rengga S

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Jan 15, 2025

Good practice

By Bonnie L

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Jan 8, 2025

GREAT course!

By king6in

•

Dec 14, 2024

Great course.

By Anoushka C

•

Nov 20, 2024

Great course!

By Inas E

•

Sep 1, 2024

GREAT program

By Rizki M

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Aug 3, 2024

its very good

By antonio a

•

Jul 24, 2024

Great course!

By Naveen J

•

Jul 19, 2024

Great work 👍

By Levy M

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Jun 11, 2024

Very didactic

By Vladimer G

•

May 23, 2024

Great content

By Deleted A

•

Feb 11, 2024

Great course!

By Indah S D

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Dec 29, 2023

Good learning

By Gabriel G J

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Dec 16, 2023

A good niche!

By Tania S G d S

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Nov 10, 2023

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