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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,667 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4051 - 4075 of 7,139 Reviews for Foundations of Digital Marketing and E-commerce

By Shubh G

•

Feb 2, 2023

Very helpful and precious

By Mohammed E

•

Jan 28, 2023

thank you so much for all

By Emon B

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Jan 5, 2023

I loved doing this course

By Vaasu S G

•

Jan 1, 2023

Very well crafted session

By DigitaL H K P

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Dec 13, 2022

Thanks, Coursera & Google

By Vishakha K

•

Dec 6, 2022

great source of knowledge

By Samantha G

•

Nov 28, 2022

Great informative course.

By Naveed J

•

Nov 20, 2022

one of the best course :)

By Hitesh S

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Nov 1, 2022

Meaningful and insightful

By Siti N H B H

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Nov 1, 2022

this is my favorite title

By Khalid M

•

Oct 30, 2022

Really informatic course

By Levon M

•

Oct 26, 2022

Covers good fundamentals

By Fatima L

•

Sep 28, 2022

Instructors are amazing!

By Ahmed K H

•

Sep 2, 2022

great from to to bottom.

By Arunkumar h A

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Sep 1, 2022

doing well about society

By Manha Q

•

Aug 6, 2022

Very helpfull and Amazing

By Pejman D

•

Jul 7, 2022

Tidy, Clear and Organised

By Devalnath

•

Jul 6, 2022

Totally worth every penny

By Isam M

•

Jun 27, 2022

Very good for the starter

By Tangou T A S

•

Jun 26, 2022

Great course. I recommend

By muneer h

•

Dec 14, 2025

great course i ever seen

By Hadiqa G

•

Dec 11, 2025

It was very informative.

By Victor G S

•

Nov 13, 2025

Really throughout course

By Christian U

•

Nov 10, 2025

Very Good for your live!

By Saam H

•

Oct 23, 2025

دورة ثرية جدا بالمعلومات