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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,667 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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3801 - 3825 of 7,139 Reviews for Foundations of Digital Marketing and E-commerce

By Saranya

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Nov 23, 2022

Thanks for improving our skill

By Ching L Y

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Nov 4, 2022

learned a lot of new knowledge

By Ricky L

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Nov 3, 2022

great and well designed course

By Ahmed H

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Nov 2, 2022

really engaging and supporting

By Deleted A

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Oct 31, 2022

I enjoyed every minute of it.

By Mylcah A

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Oct 24, 2022

I will give this course a 5/5

By Srimoyee C

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Oct 6, 2022

well explained/good lectures.

By Samadhan J

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Oct 5, 2022

Its great Learning experience

By Arthur Y

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Sep 30, 2022

Greatcourse. I learned a lot.

By Anam N

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Jul 7, 2022

learning and accessible course

By Rahila A k

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Oct 25, 2025

Awesome , A one , Outstanding

By Pandya D M

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Aug 14, 2025

this is very help full for me

By Mahreen F

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Aug 2, 2025

It's Soo good and explanatory

By MARIA G P A

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Jul 31, 2025

Me pareció un buen curso 👌🏻

By Sawaiba T

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Jun 14, 2025

it is very informative course

By Siyona B

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Jun 14, 2025

very informative and engaging

By Wajiha

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Jun 6, 2025

i am very excited i'm so glad

By Cristina G E

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May 17, 2025

muy claro y super entendible!

By Keshav K

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Mar 23, 2025

its helped in getting placed.

By Fernanda A S

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Feb 25, 2025

grate course, I learned a lot

By Kseniia N

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Jan 2, 2025

Дякую за можливість навчатися

By Luis F D S

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Jan 1, 2025

Excelente contenido y tutores

By Hamza a

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Nov 13, 2024

Good . Thank you Orange Maroc

By BETELHEM E

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Aug 22, 2024

Ireally fuond it very helpful