Essential Marketing Frameworks

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Essential Marketing Frameworks

Instructor: University of Washington Team

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3 modules

Gain insight into a topic and learn the fundamentals.

36 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

36 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Foundational marketing terms and concepts
Key marketing frameworks (e.g., SWOT analysis, 4Ps, 5Cs)
Insights into consumer behavior and their impact on marketing strategies

Skills you'll gain

Details to know

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Assessments

13 assignments¹

AI Graded see disclaimer

Taught in English

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There are 3 modules in this course

This course will give you an introduction to key marketing concepts and basic skills. You’ll learn how tools such as marketing frameworks can help you analyze the market and achieve business goals. As you dive into the psychology of marketing, you’ll learn how to understand consumer behavior, size up the competition, and engage customers through effective marketing channels. This course will provide you with the foundational knowledge needed to explore more specialized marketing topics.

In this module, we'll dive into some foundational concepts and terminology of marketing. You will learn why marketing is essential for businesses and explore various marketing roles and careers. Through engaging with key marketing terms and analyzing real-world case studies, you will gain a solid understanding of how marketing strategies are developed and implemented. This module will set the stage for your journey into the world of marketing, providing you with the essential knowledge and skills needed to succeed in more specialized topics.

What's included

3 videos6 readings3 assignments2 discussion prompts2 plugins

3 videosTotal 12 minutes

The Impact of Marketing4 minutes
The Funnel and Other Key Marketing Terms5 minutes
Digital & Traditional Marketing3 minutes

6 readingsTotal 60 minutes

Lesson 1.1 Slides10 minutes
Common Careers in Marketing 10 minutes
Lesson 1.2 Slides10 minutes
Lesson 1.3 Slides10 minutes
The Economist Case Study10 minutes
Case Studies Every Marketer Should See10 minutes

3 assignmentsTotal 90 minutes

Roles in Marketing30 minutes
Analysis of The Economist Case Study30 minutes
Analyze 3 Case Studies30 minutes

2 discussion promptsTotal 25 minutes

Where would we be without marketing?10 minutes
Digital & Traditional Marketing in Action15 minutes

2 pluginsTotal 30 minutes

Matching Activity - Key Marketing Terms & Concepts15 minutes
Matching Activity - Types of Marketing15 minutes

This module focuses on a crucial aspect of marketing: understanding and analyzing markets. In this module, you will be introduced to key marketing frameworks that will help you comprehend a business's market and identify opportunities. You'll learn about several marketing frameworks, including: 4Ps, 5Cs, 7Ps, Porter's Five Forces, and more. At the end of this module, you'll develop a basic marketing plan using one of the frameworks.

What's included

1 video3 readings3 assignments1 peer review1 plugin

1 videoTotal 8 minutes

Understanding Market Dynamics8 minutes

3 readingsTotal 30 minutes

Lesson 2.1 Slides10 minutes
Lesson 2.2 Slides10 minutes
7Ps, STP, & Porter's Five Forces10 minutes

3 assignmentsTotal 90 minutes

Basic Marketing Frameworks30 minutes
Quiz: 7Ps, STP, & Porter's Five Forces30 minutes
Scenario-Based Activity: Applying the RACE Framework30 minutes

1 peer reviewTotal 60 minutes

Peer Review of SWOT Analysis60 minutes

1 pluginTotal 15 minutes

YouTube video: RACE Marketing Framework15 minutes

Welcome to Module 3 of Essential Marketing Frameworks! This module focuses on the fascinating field of marketing psychology and how it can be used to engage with your audience effectively. You'll learn about key consumer behavior concepts, the ethical importance of audience consideration, and how to analyze market research findings to make informed marketing decisions. At the end of this module, you'll create a basic research marketing proposal that incorporates key concepts from the lesson.

What's included

4 videos5 readings7 assignments1 discussion prompt2 plugins

4 videosTotal 20 minutes

Consumer Behavior in B2B vs. B2C3 minutes
Targeting & Marketing Segmentation7 minutes
Segmentation to Campaign Execution5 minutes
Ethical Segmentation for Effective Campaigns5 minutes

5 readingsTotal 50 minutes

Lesson 3.1 Slides10 minutes
Marketing Psychology10 minutes
Lesson 3.2 Slides10 minutes
Lesson 3.3 Slides10 minutes
The Market Research Process10 minutes

7 assignmentsTotal 210 minutes

Quiz: Basics of Marketing Psychology30 minutes
Reflection on the Neuroscience of Branding30 minutes
Identifying Bias & Behaviors in Marketing30 minutes
Market Segmentation Case Study30 minutes
Quiz: Market Research Basics30 minutes
Market Research Proposal30 minutes
Practicing Targeting & Marketing Segmentation30 minutes

1 discussion promptTotal 10 minutes

Creating a Marketing Plan for a Niche Segment10 minutes

2 pluginsTotal 30 minutes

YouTube Video: How Apple and Nike Have Branded Your Brain15 minutes
YouTube Video: Two Cents Episode on Market Research15 minutes

Instructor

Instructor ratings

(9 ratings)

University of Washington Team

University of Washington

7 Courses14,515 learners

Offered by

University of Washington

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Reviewed on Nov 13, 2025

Got the best learning ways and realistic assignments and discussions.

Reviewed on Jan 27, 2026

great help in understanding basic concepts of essential marketing framework. thank you course designer.

Reviewed on Jun 14, 2026

Great Insights and covering various aspects of marketing

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