Engaging in Enterprise Growth and Innovation

Grow on your schedule with big savings on Coursera Plus. Save 40% for 3 months.

Engaging in Enterprise Growth and Innovation

Instructor: Marc H Meyer

Included with Learn more

Ask Coursera

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Apply the frameworks and methods for user-centered design to improve the user’s experience of a healthcare product or service
Explore design methods to create new healthcare product, system and service concepts with a specific architecture and design points for each element
Explore concepts and methods to design and utilize technology platforms for new products and services

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

17 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

There are 4 modules in this course

This course is the continuation of "Introduction to Enterprise Growth and Innovation". If you have not visited the first part yet, please check it out before starting this course. If you have finished the first part of this series: Introduction to Enterprise Growth and Innovation, you will be able to apply what you learned to your own career.

You will explore the challenges and processes for harnessing technological innovation for new-business development, with special focus on digital healthcare transformation. You will gain an understanding of enterprise growth and innovation topics through readings, cases, and exercises, including learning how firms from different industries gain competitive advantage through distinctive products and services. The vast expertise of faculty combined with topic perspectives from the Mayo Clinic make this an engaging and unique course. It's important to note that if you like what your learning in this course and have a healthcare innovation project that you want to see if you can fully realize, consider enrolling in the for-credit version of this course, part of the MS in Management: Digital Transformation in Healthcare degree.

Breakthrough scientific discovery might happen in moments of brilliant, individual thought and experimentation; innovation, on the other hand, is the application of existing and new science and technology to user problems in specific use cases. Effective design can only come by immersive conversations with users for specific use cases. This module examines the methods required for effective user-centered design.

What's included

5 videos17 readings4 assignments2 app items1 discussion prompt

5 videosTotal 28 minutes

Develop a Customer Research Plan8 minutes
Understanding User Pain Points3 minutes
Define the Full Use Case with Perceived and Latent Needs7 minutes
Personas for User Needs7 minutes
Creating a Customer Value Proposition4 minutes

17 readingsTotal 135 minutes

Course Overview2 minutes
Syllabus 10 minutes
Meet Your Faculty: Dr. Marc Meyer10 minutes
Meet your Faculty: Dr. John D. Halamka2 minutes
Academic Integrity1 minute
Recommended Reading: The Fast Path to Corporate Growth5 minutes
Module Introduction2 minutes
User Needs Template 1: Target User, Use Case, and Buyer Focus2 minutes
User Needs Template 210 minutes
User Needs Template 32 minutes
User Needs Template 42 minutes
Practice Exercise: User Needs Template 410 minutes
Develop Clear Personas1 minute
Practice: User Needs Template 5: Personas10 minutes
User Needs Template 6: The Customer Value Proposition1 minute
Healthcare Innovation Project Milestone 2 Preview5 minutes
User-Centered Design - Empathy60 minutes

4 assignmentsTotal 55 minutes

Module 1 Quiz20 minutes
Module 1 Honors10 minutes
Practice Exercise: User Needs Template 25 minutes
Practice Exercise: User Needs Template 320 minutes

2 app itemsTotal 8 minutes

Drag and Drop Interactive: Perceived and Latent Needs3 minutes
Practice Exercise: User Needs Template 65 minutes

1 discussion promptTotal 15 minutes

Milestone 1: User Centered Designs15 minutes

In this module, you will begin learning how to systematically translate the gathered user and buyer insights into compelling design. The focus of this module is on development of new products and systems solutions.

What's included

8 videos14 readings5 assignments1 peer review1 discussion prompt1 plugin

8 videosTotal 44 minutes

Module Introduction3 minutes
Step 1: Develop a Design Vision9 minutes
Step 2: Assess Impact on the User and Use Cases5 minutes
Layered, Modular Architecture Design8 minutes
Industrial Example of Modular Design4 minutes
Don’t Forget the Packaging7 minutes
Composite Design for Rapid Implementation5 minutes
Create Prototypes4 minutes

14 readingsTotal 37 minutes

Six Steps of the Design Process10 minutes
Design Template 1: Concept Sketch2 minutes
What Makes Compelling Designs?2 minutes
Assessing Impact of an Innovation Design2 minutes
Design Template 2: Assess the Impact of the Design1 minute
Practice Exercise: Design Template 25 minutes
Step 3: Develop a Layered Architecture1 minute
Layered Architecture in Healthcare Example3 minutes
Step 4: Define “Packaging” for your Innovation1 minute
Step 5: Composite Design for Rapid Implementation2 minutes
Drug Eluting Stent Composite Design Example1 minute
Step 6: Create Prototypes1 minute
Design Template 7: Define the Prototype - MVP1 minute
Practice Exercise: Design Template 75 minutes

5 assignmentsTotal 65 minutes

Module 2 Quiz30 minutes
Module 2 Honors30 minutes
Question to Consider 1 minute
Check Your Knowledge1 minute
Drug Eluting Stent Composite Design Practice3 minutes

1 peer reviewTotal 60 minutes

Healthcare Innovation Project 60 minutes

1 discussion promptTotal 30 minutes

Thinking About Design30 minutes

1 pluginTotal 28 minutes

Idealized Design, Systems Thinking and a Model for Outlier Innovation by Dr. Russell Ackoff28 minutes

This module continues to explore how user and buyer insights are translated into compelling design. The focus is more specifically on architecture software, services, and platform design.

What's included

11 videos8 readings4 assignments1 discussion prompt

11 videosTotal 59 minutes

Module Overview2 minutes
Software Applications4 minutes
A Healthcare Security Example7 minutes
Software Framework6 minutes
Designing Services: Two Major Frameworks5 minutes
A Worker's Comp Example7 minutes
Platforming Definitions5 minutes
Modularity, Scalability, and Good, Better, Best 9 minutes
Video: IoT Systems Innovations6 minutes
IoT Systems Innovations: Industrial Example4 minutes
Consumer Cases IoT Dental Example3 minutes

8 readingsTotal 32 minutes

Software, Services, and Process Design1 minute
Healthcare Innovation Project Review 10 minutes
Design Template 4: Software Architecture and Strat2 minutes
Designing External-facing Services2 minutes
Design Template 5 and 62 minutes
Practice Exercise: Design Template 610 minutes
Platforming for Products, Systems, and Services2 minutes
IoT System3 minutes

4 assignmentsTotal 56 minutes

Module 3 Quiz15 minutes
Module 3 Honors8 minutes
Innovation Process Steps3 minutes
Check Your Knowledge30 minutes

1 discussion promptTotal 40 minutes

Products, Product Lines, and Platforms - Milestone 340 minutes

Innovation should be viewed as investments to improve quality, productivity, or asset utilization. That means that healthcare innovators – you – must understand the hospital as a business and strategies for improving its own financial health as an operating entity. This is the primary focus of this Module.

What's included

7 videos11 readings4 assignments1 app item

7 videosTotal 33 minutes

Innovation and the Business Case Introduction6 minutes
OPEX3 minutes
CAPEX3 minutes
CAGR4 minutes
Digital Business Process Transformation3 minutes
Business Case Templates3 minutes
The Mayo Business Case12 minutes

11 readingsTotal 111 minutes

Making the Business Case1 minute
Financial Drivers for a Business2 minutes
Framework for Creating Value and Assessing Performance8 minutes
Types of Innovation Projects2 minutes
Business Case Template 15 minutes
Business Case Template 25 minutes
Practice Exercises - Business Case Examples60 minutes
Creating a Stakeholder Management Plan7 minutes
Congratulations1 minute
The Income Statement10 minutes
The Balance Sheet10 minutes

4 assignmentsTotal 216 minutes

Module 4 Quiz30 minutes
Module 4 Honors3 minutes
Check Your Knowledge3 minutes
Check Your Knowledge180 minutes

1 app itemTotal 60 minutes

Power Tower Perspective60 minutes

Instructor

Marc H Meyer

Northeastern University

4 Courses942 learners

Offered by

Northeastern University

Explore more from Entrepreneurship

Northeastern University
Introduction to Enterprise Growth and Innovation
Course
Status: Free Trial
Harvard Business Review
Drive Innovation and Growth
Course
Status: Free Trial
University of Illinois Urbana-Champaign
Understanding the Healthcare Innovation Process I
Course
Status: Free Trial
University of Illinois Urbana-Champaign
Understanding the Healthcare Innovation Process II
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Break down barriers to learning with big savings
Get Coursera Plus
Start with easy savings for hard-working teams
Save 30% today

Frequently asked questions

To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.