Digital Business Models

Digital Business Models

Instructor: Andreas Constantinou

51,893 already enrolled

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5 modules

Gain insight into a topic and learn the fundamentals.

572 reviews

Beginner level

No prior experience required

Flexible schedule

1 week at 10 hours a week

Learn at your own pace

95%

Most learners liked this course

5 modules

Gain insight into a topic and learn the fundamentals.

572 reviews

Beginner level

No prior experience required

Flexible schedule

1 week at 10 hours a week

Learn at your own pace

95%

Most learners liked this course

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments¹

AI Graded see disclaimer

Taught in English

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There are 5 modules in this course

Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.

The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era.

What's included

3 videos1 assignment1 peer review

The module builds on the concept of the Digital Business Models to analyse how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.

What's included

4 videos1 assignment1 peer review

4 videos Total 38 minutes

Lesson 1: How the business models of Apple and Google work 10 minutes
Lesson 2: How the business models of Facebook and Amazon work 10 minutes
Lesson 3: How the business models of Xiaomi and WeChat work 11 minutes
Lesson 4: Asymmetric business models – creating unfair advantage 7 minutes

1 assignment Total 30 minutes

Digital Business Models - Module 2 30 minutes

1 peer review Total 60 minutes

Asymmetrical business models 60 minutes

In this module we will discuss how and why developers are emerging as the new decision makers. We now see that software is becoming a competitive advantage in industry after industry; today most businesses in media, games, finance, or transportation, advertising and sports are using software to improve operations, optimise their supply chain, and improve the customer experience. Developers are at the very centre of that change.

What's included

3 videos1 assignment1 peer review

3 videos Total 28 minutes

Lesson 1: Developers – today's software innovators and decision makers 11 minutes
Lesson 2: The developer platforms landscape 8 minutes
Lesson 3: The languages and motivations of software developers 10 minutes

1 assignment Total 30 minutes

Digital Business Models - Module 3 30 minutes

1 peer review Total 60 minutes

Developers as the new Decision Makers 60 minutes

In this module we’ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.

What's included

6 videos1 assignment1 peer review

6 videos Total 44 minutes

Lesson 1: From software innovators to resellers 10 minutes
Lesson 2: Developers as product extenders 6 minutes
Lesson 3: Developers as resellers and distributors 4 minutes
Lesson 4: Case studies in the drones and travel industries 7 minutes
Lesson 5: Case studies in the retail and agriculture industries 8 minutes
Lesson 6: Case studies in enterprise sales and gaming industries 9 minutes

1 assignment Total 30 minutes

Digital Business Models - Module 4 30 minutes

1 peer review Total 60 minutes

Developers as Product Extenders 60 minutes

In this final module we will examine how to put digital business models at work in your own business. We will also provide a framework that you can use in your company to promote shared thinking and language for building your own digital business model.

What's included

3 videos1 peer review

Instructor

Instructor ratings

(115 ratings)

Andreas Constantinou

Lund University

1 Course 51,893 learners

Offered by

Lund University

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Reviewed on Jan 24, 2019

In this course, I learnt about how traditional companies transform their business models to a digital one and I can able to relate & understand why my own company is doing so as well.

Reviewed on Apr 10, 2019

Thank you for that very comprehensive course. It has opened my eyes to the newest forms of businesses which have taken a leap in the Digital platform.

Reviewed on Jan 25, 2017

It was very interesting course. We learned how the digital business model can be applied to different industries and how it can be exploited by the software developers ecosystem.

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