ESSCA School of Management

Creativity Methods in Innovation

ESSCA School of Management

Creativity Methods in Innovation

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

6 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

6 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand the role of creativity at each stage of the innovation process.

  • Apply creativity methods, such as SCAMPER, Crazy 8s, Analogies, and Brainstorming with constraints, to develop innovative solutions.

  • Learn how innovative ideas are developed, implemented, and adopted.

  • Explore how creativity drives continuous innovation and creates value for organizations.

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Recently updated!

July 2026

Assessments

10 assignments¹

AI Graded see disclaimer
Taught in English

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There are 2 modules in this course

Creativity is at the heart of innovation. In this module, you will discover how innovative ideas emerge, explore creativity methods used by organizations, and learn how GenAI can support creative thinking throughout the innovation process.

What's included

3 videos1 reading2 assignments

Creativity is not just about inspiration; it is also about using structured methods to generate, expand, and refine ideas. In this module, you will discover several creativity techniques and learn when and how to use them to move from user understanding to idea generation and develop innovative solutions to real-world challenges.

What's included

7 videos1 reading8 assignments

Instructor

Orsolya Sadik-Rozsnyai
ESSCA School of Management
1 Course1 learner

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.