This module explores how ChatGPT can support content creation, SEO, social media, and copywriting workflows. You’ll learn to create SEO-friendly content, social posts, advertising copy, and other professional written materials.

This module focuses on creating Custom GPTs and applying ChatGPT to business and productivity use cases. You’ll explore how AI can support everyday professional activities and help build repeatable workflows.

This module introduces Google Gemini for content marketing, digital marketing, branding, and analytics. You’ll use Gemini to support audience research, campaign planning, content creation, product information, and analytical workflows.

This module explores AI image generation using Midjourney, DALL-E, Stable Diffusion, and Adobe Firefly. You’ll learn how to create visual assets for applications such as branding, product mockups, graphic design, and AI-generated artwork.

This module explores AI-assisted video and multimedia production, from scripting and storyboarding to visuals, voiceovers, music, avatars, and editing. You’ll learn how different AI tools can work together to produce multimedia content.

This module explores the use of AI across email marketing, content, chatbots, social media, SEO, and analytics. You’ll learn how to select appropriate AI tools based on specific marketing needs and combine them into practical workflows.

This module explores AI-powered freelancing, side hustles, digital products, online selling, and workflow automation. You’ll learn how tools such as ChatGPT, Midjourney, and Zapier can support income-generating ideas and automate repetitive tasks.