In this beginner-level course, you will learn how to make confident, data-driven SEO decisions using AI-powered insights. Through guided videos, hands-on activities, and reflective discussions, you will explore how to analyze marketing datasets, visualize key relationships, and interpret A/B test results with simple statistical tools. You will begin by identifying meaningful correlations among SEO metrics such as impressions, click-through rate, and conversions. Then you will evaluate meta description tests using a chi-square approach to decide which version performs better with 95 percent confidence. Along the way, you will strengthen your ability to translate data findings into clear, business-ready recommendations that resonate with non-technical audiences. By the end of this short course, you will know how to turn AI-driven SEO data into actionable insights that boost engagement, improve performance, and inform smarter marketing strategies.
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Analyze AI SEO Data for Impact
This course is part of AI-Powered Modern Marketing Specialization
Instructor: ansrsource instructors
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January 2026
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There is 1 module in this course
In this beginner-level course, you will learn how to make confident, data-driven SEO decisions using AI-powered insights. Through guided videos, hands-on activities, and reflective discussions, you will explore how to analyze marketing datasets, visualize key relationships, and interpret A/B test results with simple statistical tools. You will begin by identifying meaningful correlations among SEO metrics such as impressions, click-through rate, and conversions. Then you will evaluate meta description tests using a chi-square approach to decide which version performs better with 95 percent confidence. Along the way, you will strengthen your ability to translate data findings into clear, business-ready recommendations that resonate with non-technical audiences. By the end of this short course, you will know how to turn AI-driven SEO data into actionable insights that boost engagement, improve performance, and inform smarter marketing strategies.
What's included
6 videos2 readings3 assignments
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