• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Introduction to Micro Electro Mechanical Systems (MEMS)

    Skills you'll gain: Medical Devices, Semiconductors, Medical Equipment and Technology, Biomedical Engineering, Electronics, Mechanical Design, Manufacturing Processes, Design Specifications, Microarchitecture, Mechanical Engineering, Materials science, Hardware Architecture, Mathematical Modeling

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Applied Bank Branch Operations & Management

    Skills you'll gain: Retail Banking, Bank Regulations, Customer Analysis, Lending and Underwriting, Loan Origination, Commercial Lending, Banking Services, Banking, Loan Documentation, Consumer Lending, Deposit Accounts, Mortgage Loans, Data-Driven Marketing, Payment Systems, Credit/Debit Card Processing, General Lending, Service Design, Financial Inclusion, Regulatory Compliance, Commercial Banking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    69 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Product Intelligence: Unlock Insights for Product Success

    Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Strategic Decision-Making, Product Management, Customer Insights, Data Analysis, Forecasting, A/B Testing, Business Analytics, Analytics, Prioritization, Statistical Analysis, Business Metrics, User Research, Customer Retention, Machine Learning Methods, Root Cause Analysis, Statistical Methods, Stakeholder Communications

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Unreal Engine FPS & Action Game Development

    Skills you'll gain: Unreal Engine, Animation and Game Design, Game Design, Animations, Video Game Development, Interactive Design, Virtual Environment, Simulation and Simulation Software, Simulations, Artificial Intelligence, 3D Assets, Physics, User Interface (UI), UI Components, Scripting, User Interface (UI) Design, Event-Driven Programming, Computer Graphic Techniques, Development Environment, Build Tools

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidades Anáhuac

    Introducción al quirófano

    Skills you'll gain: Sterilization, Operating Room (OR), Surgical Suturing, Surgery, Sterile Procedure, Asepsis, Equipment decontamination, Patient Preparation, Perioperative Care, Medical Surgical Nursing, Hand Hygiene, Personal protective equipment, Behavior Management

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Data Pipeline Engineering & Analytics

    Skills you'll gain: Dashboard, Conversion Funnel Analysis, Data Preprocessing, Apache Airflow, Star Schema, Data Storytelling, Extract, Transform, Load, Data Transformation, SQL, Data Pipelines, JSON, Apache Kafka, Data Warehousing, Data Modeling, Pandas (Python Package), Business Intelligence, Data Validation, Data Quality, Performance Improvement, Python Programming

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Sports Marketing Strategies & Innovation

    Skills you'll gain: Event Planning, Customer Engagement, Marketing, Storytelling, Marketing Strategy and Techniques, Corporate Strategy, Global Marketing, Brand Management, Strategic Communication, Digital Marketing, Sustainability Reporting, Contract Management, E-Commerce, Customer experience improvement, Virtual Teams, Augmented and Virtual Reality (AR/VR), Game Theory, Blockchain, Cross Platform Development, Influencing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Social Network Marketing Strategies for Business

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Analytics, Marketing Strategies, Marketing, LinkedIn, Digital Marketing, Facebook, Customer Engagement, Customer Analysis, Marketing Communications, Consumer Behaviour, Global Marketing, Brand Awareness

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    U

    University of Colorado Boulder

    Modern Applications of Generative AI

    Skills you'll gain: Generative AI, Generative AI Agents, Generative Model Architectures, Prompt Patterns, Prompt Engineering, AI literacy, LLM Application, Retrieval-Augmented Generation, Large Language Modeling, Tool Calling, AI powered creativity, AI Enablement, Responsible AI, AI Workflows, Model Evaluation, Context Engineering, Model Training, Agentic systems, Fine-tuning, Systems Architecture

    Build toward a degree

    4
    Rating, 4 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Advanced Branding in Canva

    Skills you'll gain: Canva (Software), Logo Design, Branding, Brand Strategy, Style Guides, Brand Awareness, Typography, Brand Management, Graphic Design, Color Theory, Graphic and Visual Design, Governance, Asset Management, Scalability

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    Lecturio

    Psychology and Sociology

    Skills you'll gain: Sensory Systems Analysis, Health Disparities, Nursing and Patient Care, Social Sciences, Stress Management, Social Determinants Of Health, Psychology, Sociology, Intercultural Competence, Patient Education And Counseling, Mental and Behavioral Health, Mental Health Diseases and Disorders, Behavioral Health, Culture, Human Development, Cultural Diversity, Human Learning, Empathy & Emotional Intelligence, Demography, Neurology

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Life Stress Management

    Skills you'll gain: Interpersonal Communications, Habit Formation, Empathy, Overcoming Obstacles, Emotional Intelligence, Behavior Management, Personal Care, Self-Awareness, Mental and Behavioral Health, Meditation & Breathwork, Journals, Physiology

    Build toward a degree

    Beginner · Course · 3 - 6 Months

1…899091…148

In summary, here are 10 of our most popular consumer behavior courses

  • Introduction to Micro Electro Mechanical Systems (MEMS): University of Minnesota
  • Applied Bank Branch Operations & Management: EDUCBA
  • Product Intelligence: Unlock Insights for Product Success: Coursera
  • Unreal Engine FPS & Action Game Development: EDUCBA
  • Introducción al quirófano: Universidades Anáhuac
  • Data Pipeline Engineering & Analytics: Coursera
  • Sports Marketing Strategies & Innovation: Real Madrid Graduate School Universidad Europea
  • Social Network Marketing Strategies for Business: EDUCBA
  • Modern Applications of Generative AI: University of Colorado Boulder
  • Advanced Branding in Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok