Coursera

Product Intelligence: Unlock Insights for Product Success Specialization

Coursera

Product Intelligence: Unlock Insights for Product Success Specialization

Analyze Product Data to Drive Growth. Transform user data into strategic product decisions through systematic analytics and testing.

Hurix Digital
John Whitworth

Instructors: Hurix Digital

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Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Diagnose product performance through funnel analysis, churn investigation, and engagement metrics to uncover growth opportunities

  • Design rigorous A/B tests and statistical monitoring systems that validate features and detect performance changes early

  • Translate complex data into prioritized roadmaps and compelling narratives that drive stakeholder alignment and action

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Taught in English
Recently updated!

January 2026

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Specialization - 8 course series

What you'll learn

  • Product analytics succeeds when user interactions are interpreted systematically to build tracking frameworks that capture behavioral signals.

  • Funnel analysis requires methodical segmentation and comparative analysis to isolate the precise interaction points causing conversion drops.

  • Root cause analysis requires linking metric changes to specific events & drilling into user segments & context to find what triggered regression.

  • Sustainable product optimization requires standardized event taxonomies and consistent measurement frameworks to support reliable trend analysis.

Skills you'll gain

Category: Performance Analysis
Category: Performance Metric
Category: Root Cause Analysis
Category: Statistical Analysis
Category: Taxonomy
Category: User Feedback
Category: Analysis
Category: Key Performance Indicators (KPIs)
Category: Analytics
Category: Data Capture
Category: Web Analytics
Category: Customer Analysis
Category: Data Presentation
Category: Customer Insights
Category: User Flows
Category: Business Analytics

What you'll learn

  • Prioritization frameworks remove bias, enabling data-driven, defensible product decisions stakeholders trust.

  • Decision memos turn insights into action through clear recommendations and transparent risk assessments.

  • Sustainable success balances data (impact, effort, confidence) with strategic judgment on timing and competition.

  • Cross-functional alignment relies on transparent communication of decision criteria and trade-offs, not just outcomes.

Skills you'll gain

Category: Business Writing
Category: Strategic Decision-Making
Category: Data Analysis
Category: Resource Allocation
Category: Product Roadmaps
Category: Data-Driven Decision-Making
Category: Trend Analysis
Category: Analytical Skills
Category: Risk Analysis
Category: Project Estimation
Category: Strategic Thinking
Category: Strategic Communication
Category: Stakeholder Communications
Category: Data Presentation
Category: Prioritization
Category: Data Storytelling

What you'll learn

  • Effective churn analysis goes beyond surface metrics to uncover behavior patterns and system frictions driving attrition.

  • Well-defined success criteria balance goals and counter-metrics to avoid side effects and ensure overall performance.

  • Data-driven product choices require converting business goals into clear, measurable outcomes that can be tracked.

  • Cohort segmentation exposes distinct user behaviors, enabling targeted retention strategies over generic solutions.

Skills you'll gain

Category: Key Performance Indicators (KPIs)
Category: Performance Measurement
Category: Consumer Behaviour
Category: Customer Insights
Category: Business Metrics
Category: Root Cause Analysis
Category: Customer experience strategy (CX)
Category: Pareto Chart
Category: Customer Analysis
Category: Benchmarking
Category: Data-Driven Decision-Making
Category: Predictive Analytics
Category: Performance Metric
Category: Descriptive Analytics
Category: Data Analysis
Category: Trend Analysis
Category: Customer Retention
Category: Analysis

What you'll learn

  • Funnel-based forecasting transforms initiative evaluation from speculation to systematic analysis, enabling teams to predict outcomes before resource

  • Structured prioritization matrices eliminate decision-making bias and create transparent, reproducible frameworks for resource allocation across com

  • Visual workshop facilitation skills are as critical as analytical capabilities when translating data insights into actionable team alignment and stra

  • Quantitative impact modeling provides the foundation for scaling decision-making processes beyond individual expertise to systematic organizational c

Skills you'll gain

Category: Prioritization
Category: Resource Allocation
Category: Data Analysis
Category: Stakeholder Engagement
Category: Business Modeling
Category: Benchmarking
Category: Project Estimation
Category: Spreadsheet Software
Category: Analytics
Category: Project Planning
Category: Business Priorities
Category: Forecasting
Category: Estimation
Category: Customer Acquisition Management
Category: Performance Metric
Category: Product Strategy
Category: Data-Driven Decision-Making

What you'll learn

  • Hypothesis-driven frameworks add rigor, turning ad-hoc analysis into reliable, repeatable investigations stakeholders can trust.

  • Model selection balances interpretability, data traits, and preprocessing needs instead of relying on familiar algorithms.

  • Product analytics blends structured inquiry with evidence-based model choices to deliver insights that drive decisions.

  • Clear communication of analytical logic and model trade-offs is as vital as technical skill for product analytics success.

Skills you'll gain

Category: Model Evaluation
Category: Decision Tree Learning
Category: Logistic Regression
Category: Product Knowledge
Category: Decision Making
Category: Data Preprocessing
Category: Analysis
Category: Analytical Skills
Category: Predictive Modeling
Category: Data Analysis
Category: Quantitative Research
Category: Scientific Methods
Category: Classification Algorithms
Category: Investigation
Category: Business Analytics
Category: Research
Category: Statistical Modeling

What you'll learn

  • Effective data storytelling uses clear narratives that lead audiences from problem to actionable solution.

  • Linking quantitative segments with qualitative personas strengthens frameworks for strategic prioritization.

  • Analytics pros blend technical skill with storytelling to turn insights into organizational influence.

  • Data-driven decisions need analytical rigor and clear narratives to gain stakeholder buy-in and success.

Skills you'll gain

Category: Stakeholder Communications
Category: Data-Driven Decision-Making
Category: Presentations
Category: Quantitative Research
Category: User Research
Category: Strategic Prioritization
Category: Business Analytics
Category: Analytics
Category: Persona Development
Category: Data Storytelling
Category: Data Presentation
Category: Customer Insights

What you'll learn

  • Experimental validity relies on controlling bias like novelty and unequal exposure to ensure reliable and trustworthy results.

  • Power analysis sets proper sample sizes early, avoiding wasted effort on studies too weak to detect real effects.

  • Strong experiment design balances statistical rigor with business limits to deliver feasible and sound testing.

  • High-quality experiments shape better decisions, making bias control and sample sizing core data skills.

Skills you'll gain

Category: Model Evaluation
Category: Embeddings
Category: Unsupervised Learning
Category: Prompt Engineering
Category: Transfer Learning
Category: Applied Machine Learning
Category: Machine Learning Methods
Category: Supervised Learning

What you'll learn

  • DAU/WAU stickiness ratios reveal real engagement frequency, offering deeper insight than raw user counts.

  • Statistical process control methods separate normal variation from true performance changes.

  • Setting benchmarks and control limits ensures accurate analysis of engagement and anomalies.

  • Systematic monitoring frameworks transform reactive analytics into predictive intelligence that guides strategic product decisions.

Skills you'll gain

Category: Statistical Process Controls
Category: Analytics
Category: Data Analysis
Category: Statistical Methods
Category: Anomaly Detection
Category: Statistical Reporting
Category: Performance Analysis
Category: Statistical Analysis
Category: Web Analytics
Category: Customer Engagement
Category: Performance Metric
Category: Business Metrics
Category: Descriptive Analytics
Category: Benchmarking
Category: Strategic Decision-Making

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Instructors

Hurix Digital
Coursera
283 Courses 19,983 learners
John Whitworth
Coursera
25 Courses 920 learners

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Coursera

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