Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Università Bocconi
Skills you'll gain: Food and Beverage, Hospitality Management, Growth Strategies, Global Marketing, Product Marketing, Business Strategy, Consumer Behaviour, Product Management, Brand Management, Innovation, Market Dynamics, Marketing
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Global Marketing, Sustainable Business, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Cultural Sensitivity, Sustainable Development, Cultural Diversity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Intercultural Competence, Consumer Behaviour, Product Development, Environmental Issue, Market Analysis, Solution Design, Diversity Awareness, Culture, Brand Strategy
Build toward a degree
Beginner · Specialization · 3 - 6 Months

LearnQuest
Skills you'll gain: Sales Training, Inside Sales, Closing (Sales), Regional Sales, Sales Enablement, Sales Management, Sales Prospecting, Active Listening, Customer Relationship Management (CRM) Software, Meeting Facilitation, Marketing Automation, Discussion Facilitation, Customer Analysis, Virtual Teams, Stakeholder Analysis, Customer Insights, Negotiation, Needs Assessment, Data Storytelling, Emotional Intelligence
Beginner · Specialization · 1 - 3 Months

Meta
Skills you'll gain: React Native, Jest (JavaScript Testing Framework), Version Control, User Research, Usability Testing, Unix Commands, Restful API, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, User Experience Design, SQL, User Interface (UI), User Experience, Mobile Development, Design Research, React.js, Web Development Tools, Javascript
Beginner · Specialization · 3 - 6 Months

University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Brand Management, Marketing, Regression Analysis, Analytics, Customer Retention, Consumer Behaviour, Return On Investment, Statistical Analysis, A/B Testing
Beginner · Course · 1 - 3 Months

University of Colorado System
Skills you'll gain: Database Design, Data Warehousing, Relational Databases, Business Intelligence, Decision Support Systems, Data Modeling, Database Management Systems, Data Visualization, Database Management, Dashboard, Business Process Management, SQL, Star Schema, Data Governance, Oracle Databases, Data Integration, Performance Measurement, MicroStrategy, Extract, Transform, Load, Business Analytics
Advanced · Specialization · 3 - 6 Months

Skills you'll gain: Search Engine Optimization, Case Studies, Process Improvement and Optimization, Web Analytics and SEO, Competitive Analysis, Keyword Research, Content Strategy, Business Strategy, Marketing Strategies, Analysis, Auditing
Mixed · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Search Engine Marketing, Business Strategy, Keyword Research, Digital Marketing, Organizational Leadership, Online Advertising, Search Engine Optimization, Business Planning, Content Marketing, Accountability, Cash Flow Forecasting, Business Management, Leadership and Management, Management Training And Development, Social Media Strategy, Social Media, Team Leadership, Strategic Planning, Banking, Storytelling
Beginner · Specialization · 1 - 3 Months

Arizona State University
Skills you'll gain: Sales Presentations, Graphic Design, Brainstorming, Verbal Communication Skills, Presentations, Communication, English Language, Advertising, Business Correspondence, Public Speaking, Persuasive Communication, Business Writing, Marketing Communications, Business Communication, Business Marketing, Communication Strategies, Marketing, Marketing Psychology, Professional Networking, Vocabulary
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Model Evaluation, MLOps (Machine Learning Operations), Artificial Intelligence and Machine Learning (AI/ML), Sampling (Statistics), Statistical Methods, Model Deployment, Statistical Modeling, Human Machine Interfaces, Performance Metric, Performance Analysis, Applied Machine Learning, Anomaly Detection, Predictive Analytics
Intermediate · Course · 1 - 4 Weeks
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Growth Strategies, Compliance Management, Competitive Analysis, Strategic Partnership, Product Strategy, New Business Development, Market Dynamics, Market Analysis, Marketing
Mixed · Course · 1 - 3 Months

Skills you'll gain: Data Visualization, Multimodal Prompts, Prompt Engineering, Data Presentation, Prompt Patterns, AI Enablement, AI Personalization, Generative AI, Email Automation, LLM Application, Data Analysis, Artificial Intelligence, Complex Problem Solving, Ideation, Business Correspondence, Report Writing, Solution Design, Critical Thinking, Document Management, Machine Learning
Beginner · Specialization · 1 - 4 Weeks