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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Market and Competition in Pricing Strategy

    Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Opportunities, Competitive Intelligence, Business Strategy, Revenue Management, Strategic Marketing, Product Lining, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, Regulation and Legal Compliance, Commercial Laws

    4.8
    Rating, 4.8 out of 5 stars
    ·
    235 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Harnessing LLMs: Strategy, Fine-Tuning & Evaluation

    Skills you'll gain: Hugging Face, Prompt Engineering, Retrieval-Augmented Generation, Responsible AI, Model Evaluation, Fine-tuning, Model Deployment, Feature Engineering, LangChain, Model Optimization, Large Language Modeling, Generative Model Architectures, Generative AI, LLM Application, MLOps (Machine Learning Operations), Model Training, OpenAI API, Generative Adversarial Networks (GANs), Business Strategy, Python Programming

    4.1
    Rating, 4.1 out of 5 stars
    ·
    100 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Marketing Project & Campaign Management

    Skills you'll gain: Go To Market Strategy, Performance Analysis, Digital Advertising, Milestones (Project Management), Persuasive Communication, Storytelling, Digital Marketing Campaigns, Project Management, Product Marketing, Project Performance, Presentations, Team Leadership, Project Management Software, Campaign Planning, Data Visualization, Data Sharing, Marketing Analytics, Advertising, Agile Methodology, Cross-Functional Collaboration

    3.2
    Rating, 3.2 out of 5 stars
    ·
    6 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International Marketing & Cross Industry Growth

    Skills you'll gain: Business Marketing, Hospitality Management, Peer Review, Global Marketing, Marketing, Hospitality and Food Services, Hospitality, Brand Management, B2B Sales, Customer Service, Branding, Innovation, Guest Relations, Customer experience strategy (CX), Marketing Management, Promotional Strategies, Customer Relationship Management, Diversity Marketing, Growth Strategies, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Customer-Centric CRM Strategy and Management

    Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Case Studies, Customer Acquisition Management, Customer Analysis, Customer Relationship Building, Brand Loyalty, Customer experience improvement, Customer Retention, Customer Data Management, Customer Engagement, Organizational Strategy, Marketing Automation, Salesforce, Customer Insights, Operational Analysis, Value Propositions, Market Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    51 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Data-Driven Digital Marketing & Analytics

    Skills you'll gain: Data-Driven Decision-Making, Predictive Modeling, Social Media Analytics, Predictive Analytics, Marketing, Social Network Analysis, Customer Analysis, Data Analysis Software, Data Ethics, Data Warehousing, Customer Insights, Data Science, Digital Analysis, Case Studies, Blockchain, Consumer Behaviour, Marketing Strategy and Techniques, Data Integrity, Image Analysis, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.8K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Digital Marketing Operations & Analytics

    Skills you'll gain: Content Performance Analysis, Dashboard, Conversion Funnel Analysis, Surveys, Content Scheduling, Newsletters, Search Engine Optimization, Marketing Budgets, Email Automation, Data-Driven Marketing, Marketing Analytics, Marketing Automation, Web Analytics, Email Marketing, Content Marketing, Performance Reporting, Google Analytics, Collaborative Software, Social Media Management, Lead Generation

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Fundamentos del marketing mix

    Skills you'll gain: Product Management, Product Lifecycle Management, Marketing Communications, Product Strategy, Product Planning, Marketing Management, Marketing, Strategic Marketing, Product Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Advertising Campaigns, Advertising, Integrated Marketing Communications, Promotions and Campaigns, Media Planning, Paid media, Revenue Management, Sales Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    323 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Powered Modern Marketing

    Skills you'll gain: Marketing Automation, Marketing Planning, Marketing Analytics, Competitive Analysis, Prompt Engineering, Email Automation, Search Engine Optimization, Generative AI, Key Performance Indicators (KPIs), AI Personalization, Lead Generation, A/B Testing, Content Creation, Web Analytics, Performance Measurement, Data Visualization, Customer Insights, Data-Driven Decision-Making, Digital Marketing, Content Strategy

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    Ludwig-Maximilians-Universität München (LMU)

    Competitive Strategy and Organization Design Project

    Skills you'll gain: Business Research, Peer Review, Consulting, Report Writing, Business Consulting, Research Reports, Management Consulting, Business Writing, Analysis, Data Visualization, Organizational Strategy, Organizational Effectiveness, Strategic Thinking, Competitive Analysis, Business Strategy, Presentations

    4.5
    Rating, 4.5 out of 5 stars
    ·
    49 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Machine Learning for Marketing

    Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Data-Driven Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Digital Marketing Campaigns, Digital Analysis, Online Advertising, Customer Retention, Digital Marketing Tools, Text Mining, Predictive Analytics, Google Analytics, Data Ethics

    3.8
    Rating, 3.8 out of 5 stars
    ·
    19 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Consumer Behavior and B2B Marketing

    Skills you'll gain: Business Marketing, Consumer Behaviour, Business-To-Consumer, B2B Sales, Purchasing, Target Market, Marketing Psychology, Marketing, Customer Analysis, Enterprise Sales, Market Dynamics, Strategic Marketing, Culture, Target Audience, New Product Development, Social Sciences, Marketing Strategies, Decision Making, Organizational Structure, Procurement

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing strategy courses

  • Market and Competition in Pricing Strategy: University of Virginia
  • Harnessing LLMs: Strategy, Fine-Tuning & Evaluation: Coursera
  • Marketing Project & Campaign Management: Coursera
  • International Marketing & Cross Industry Growth: Yonsei University
  • Customer-Centric CRM Strategy and Management: EDUCBA
  • Data-Driven Digital Marketing & Analytics: University of Illinois Urbana-Champaign
  • Digital Marketing Operations & Analytics: Coursera
  • Fundamentos del marketing mix: IE Business School
  • AI-Powered Modern Marketing: Coursera
  • Competitive Strategy and Organization Design Project: Ludwig-Maximilians-Universität München (LMU)

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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